10k Customers
About the Company
10k Customers is a business coaching company based in Australia, spearheaded by Lucy Bloomfield. It specializes in guiding product-based and service-oriented entrepreneurs in building self-sustaining businesses. The company's hallmark is the Volume Mastery program, a year-long coaching initiative that has helped clients across diverse industries, such as skincare, designer shoes, and even witchcraft, grow into multi-million-dollar enterprises.
Lucy has made it her mission to address the disparity in entrepreneurial success rates, especially for women. She notes that only 3% of women-led businesses thrive, a statistic she aims to change by leveraging her knowledge and experience. With a focus on direct coaching, 10k Customers is projected to hit $1M in annual revenue, underscoring its impact and effectiveness.
Idea Behind Company
The concept for 10k Customers was born from Lucy's personal struggles after exiting her first business, Trefiel, with limited financial resources. Despite the challenges, she recognized the value of her skill set and began freelancing, consulting, and eventually offering coaching services.
Her unique perspective stems from a belief that most business programs fail to address core entrepreneurial needs. She emphasizes problem-solving over product promotion, ensuring her methods resonate deeply with clients. By focusing on transformation rather than transactions, she found a niche approach that stood out in the crowded coaching market.
Creating the Company
Lucy adopted a lean strategy to create her programs. She began by selling concepts before fully developing them, validating demand and refining her offerings in real time with early adopters. This allowed her to craft services tailored to client needs while avoiding wasted resources.
One of her standout strategies involved using phone sales to connect directly with potential clients. She designed a sales script that diagnosed business issues during calls, providing immediate value and leading naturally into her program offerings. This personal and results-driven approach set her apart from competitors who relied heavily on automated sales funnels.
Launching the Business
The launch of 10k Customers was not a traditional event. Lucy gradually transitioned from freelancing to structured coaching programs and consulting services. Her initial growth relied on her personal reputation from Trefiel, word-of-mouth referrals, and Facebook Ads targeting specific entrepreneurial pain points.
The business is entirely bootstrapped, with Lucy using minimal credit and reinvesting profits to scale. Early success came from persistent phone outreach and a focus on delivering high-value solutions. Over time, she streamlined operations, implemented advanced systems, and expanded her client base through advertising and strategic hires.
Earnings
Currently, 10k Customers generates $60K monthly revenue, with a net profit margin of 17.5%. This financial success stems from Lucy’s mastery of direct sales, targeted advertising, and client-focused program development.
Her growth strategy includes scaling advertising, refining her sales team, and optimizing operational systems. With a solid foundation in place, Lucy envisions substantial growth for 10k Customers while maintaining profitability. Her model demonstrates the potential of hands-on, problem-solving-driven coaching in achieving both personal and client success.
