930co
About the Company
930TECH is a digital marketing and IT solutions provider based in Knoxville, Tennessee. It was founded by Joshua Hurley, who previously held executive positions at various organizations. The company offers a range of services, including SEO, website design, social media marketing, and managed IT services. With a special focus on serving non-profits, Hurley's background in technology and guest services positions him to address the digital needs of diverse businesses.
The company is still relatively small, with Hurley being the primary force behind its operations. However, Hurley has high aspirations for 930TECH, striving to grow both the company's client base and its revenue. He currently services clients in several industries, including dentistry, law, retail, and entertainment.
Idea Behind Company
Joshua Hurley had long wanted to start his own business. His interest in entrepreneurship began during his time working at various management positions, starting at the age of 21. He had a knack for technology and a passion for improving business processes, which grew stronger as he progressed in his career. His experience working closely with marketing teams and feeling that many agencies were lacking in certain areas led him to believe he could offer something better.
As a result, Hurley developed the idea of creating a company that would merge IT solutions with digital marketing, allowing businesses to streamline their tech-related needs under one roof. The pandemic, while difficult for many, gave Hurley the final push to turn his idea into a reality.
Creating the Company
In 2020, during the pandemic, Hurley started formulating a business plan for 930TECH. He applied for a business license, consulted with an attorney to handle paperwork, and studied the local competition to shape his pricing strategy. Initially, he set his prices too low, which impacted sales, but after raising them, he gained more interest from potential clients.
Hurley designed his website and began marketing his services through social media. He focused on organic growth and leveraged existing relationships with former colleagues to secure his first clients. Cold calls and emails became a big part of his strategy, and despite facing many rejections, Hurley persisted. Eventually, the company secured several leads from the niches he had targeted.
Launching the Business
930TECH officially launched on June 1, 2021, with a soft launch. Hurley focused on specific industries to build his client base, and the initial funding came from his personal savings. Despite losing his previous job due to COVID-19, Hurley had been financially preparing for this venture with the support of his wife. He faced significant challenges in acquiring his first client but managed to sign one about four weeks after launching.
In the early stages, Hurley used various advertising platforms such as Google and Facebook Ads, along with the unexpected success of Bing Ads. His client retention strategy revolved around consistent communication and exceeding client expectations by offering additional services, like extra mockups, at no extra cost.
Earnings
As of 2021, 930TECH was generating about $3,000 per month in revenue. The company was able to avoid a financial loss in its first year, which exceeded Hurley's initial goal of breaking even. His 2022 goals include growing the team and increasing the number of clients. Long-term, Hurley aims to position 930TECH as one of the top three digital marketing companies in Tennessee.
Currently, the company spends $12-$16 per day on advertising and sees a return of $2-$3 for every dollar spent. Hurley also has a growing presence on social media, with plans to continue expanding his online reach through platforms like LinkedIn and Facebook.
