About the Company

AdvertiseMint is a digital advertising agency focused on delivering exceptional results for clients through Facebook and other social media advertising platforms. Since its inception, the agency has worked with notable brands like Coca-Cola, Viacom, and Newegg, establishing itself as a leader in the digital advertising industry. Starting as a one-person operation, AdvertiseMint now boasts a team of 25 employees and has been ranked as the top Facebook advertising agency on Google.

The agency stands out by specializing in paid social media campaigns, offering services like app installs, e-commerce sales, lead generation, and branding. With a strong emphasis on expertise and performance, AdvertiseMint has expanded its services to include Google Ads, Amazon Ads, TikTok advertising, and content production through its subsidiary, VideoMint.

Brian has also authored a bestselling book, The Complete Guide to Facebook Advertising, and shares his expertise on Clarity.fm, solidifying his reputation as a top consultant in the field.

Idea Behind Company

Brian's journey into entrepreneurship was sparked during his MBA program, where he discovered his talent for marketing. His early ventures included Pocket Goals, a startup focused on personal goal-oriented credit cards, which gave him valuable experience in digital advertising. Through trial and error, he learned to prioritize performance and maximize ad spending.

The idea for AdvertiseMint emerged during his tenure as a digital marketer at a financial company. Observing Facebook’s innovative advertising platform, Brian recognized its untapped potential and decided to specialize in this space. Inspired by the platform’s targeting capabilities, he left his job to establish AdvertiseMint, aiming to lead in a then-nascent industry.

Creating the Company

In the initial stages, Brian focused on mastering the Facebook ad platform, often working 10-14 hours a day. His goal was to become the best in his field, which set AdvertiseMint apart from competitors who offered a broader range of services. This focus helped the agency attract large clients and secure its place as a leader in the industry.

Brian’s strategy included hiring a dedicated content team to drive organic traffic and build industry authority. This investment in content marketing proved to be a cornerstone of the company’s growth. Additionally, he prioritized performance-based advertising, ensuring that every campaign delivered measurable results for clients.

The company’s ethos of becoming a “decathlon athlete” in Facebook advertising encouraged versatility and deep knowledge, preparing the team to handle diverse campaign goals across various industries.

Launching the Business

Starting AdvertiseMint involved balancing revenue and expenses. Brian self-funded the company, minimizing costs by working in shared office spaces and eliminating non-essential expenses. He even sold his car to hire additional staff, demonstrating his commitment to growth.

Acquiring initial clients required leveraging existing relationships and using innovative tools like IFTTT to find leads. Brian’s expertise and ability to deliver results helped him secure his first 20 clients, laying the foundation for larger accounts. Early hires were part-time but transitioned to full-time as revenue grew.

The company’s focus on knowledge, client satisfaction, and performance retention strategies enabled it to expand steadily. Brian's dedication to solving client challenges positioned AdvertiseMint as a reliable and results-driven partner.

Earnings

Today, AdvertiseMint generates $50K/month in revenue while managing $100 million in digital media buys. The agency’s success is driven by its ability to adapt to changing market dynamics, such as the rise of online shopping during COVID-19. By focusing on long-term relationships and prioritizing client profitability, AdvertiseMint has created a sustainable business model.

Brian attributes much of the company’s growth to strategic content marketing and a relentless focus on client results. As clients increase their ad spend, the agency continues to scale its services, ensuring mutual success. Looking forward, Brian aims to expand the team and maintain AdvertiseMint’s position as a leader in the digital advertising space.