Aim2Assist LLC
About the Company
Aim2Assist is a U.S.-based virtual assistant service targeting high-level executives who need reliable, skilled administrative support. Marsh started Aim2Assist to fill a gap she saw in the virtual assistant industry after her own experiences in similar roles. Unlike typical companies, Aim2Assist prioritizes both client satisfaction and the well-being of its virtual assistants, many of whom are highly experienced and possess specialized skills. Today, the company is home to 15 independent contractors and an executive team that helps manage the expanding client base and revenue stream.
The company takes pride in offering top-tier service by ensuring that virtual assistants have the tools and resources to excel in their roles. Aim2Assist maintains a high standard of service by hiring only experienced and college-educated professionals, making it stand out among competitors. Marsh and her executive team also stress the importance of keeping their virtual assistants engaged and motivated, providing regular recognition and fair compensation.
Idea Behind Company
Marsh’s journey began with a prior business in engineering and design, which she founded to allow for a flexible schedule while raising two children. However, after an economic downturn in 2009, she pivoted to work part-time for a virtual assistant company, which gave her insight into the potential of this industry. Dissatisfied with her experience, Marsh had an “aha moment” and decided to create a company that reflected her own values and vision, one focused on quality service and remote flexibility.
She used her background in executive support and design to build a model of what would become Aim2Assist. Her experience in both fields allowed her to understand the needs of executive clients as well as the challenges of running a company. Marsh was determined to create a supportive environment for both her clients and virtual assistants, which has been a defining value of Aim2Assist since its inception.
Creating the Company
Starting Aim2Assist required months of planning, during which Marsh carefully analyzed competitors and structured her company to stand out. She had to make key decisions around employee roles, payment structures, and the types of services her team would provide. From choosing to hire independent contractors to defining hourly versus monthly service plans, every detail was meticulously planned to ensure success.
Marsh invested heavily in research to ensure Aim2Assist offered services that resonated with clients. She developed an initial model with independent contractors, competitive pay, and reciprocal time off. By offering flexible service packages and discounts, Marsh positioned Aim2Assist as a premium service that could compete in a crowded market. Although initially bootstrapped, her attention to detail and commitment to the business vision laid a solid foundation.
Launching the Business
On December 19, 2014, Aim2Assist launched, though there were initial struggles, especially with website development. Despite delays, Marsh used her own skills to build and manage the site, while promoting her services through free advertising channels like Hootsuite and social media. During the first years, she worked tirelessly, balancing her job as a design engineer while slowly expanding her business.
Aim2Assist’s growth strategy relied on client referrals and customer satisfaction rather than expensive advertising. With limited resources, Marsh used free tools, a home office setup, and social media outreach to gain traction. Her persistence paid off, and over time, Aim2Assist gained a loyal client base. Marsh emphasizes that client happiness is key to generating new business, and her focus on quality service has resulted in an impressive referral rate.
Earnings
Aim2Assist now generates approximately $790,000 annually, with the bulk of its revenue coming from loyal, repeat clients. Starting with a low advertising budget, the company’s current spend is $3,600 per month on social media platforms. Their marketing has expanded to include newsletters and occasional discounts, though the primary source of new clients remains referrals.
As of today, the business supports several executive team members and continues to grow, though the pandemic temporarily slowed growth. Marsh envisions further growth through more diversified advertising and enhanced client retention strategies, while keeping Aim2Assist’s core values intact. Her commitment to client and contractor satisfaction has positioned Aim2Assist as a trusted brand in the virtual assistant industry.
