About the Company

AllAuthor is a book marketing platform designed to assist self-published authors in gaining visibility and promoting their works. It provides tools for authors to create professional profiles, design marketing visuals, and interact with readers. With a dual membership model—free and paid—the platform ensures accessibility for authors of varying resources.

The company also caters to readers, offering them free access to browse books, engage with authors, and discover discounted eBooks. Headquartered in India, the startup successfully navigated challenges associated with targeting an audience primarily in the US and UK. The team continuously adapts its services to meet author and reader needs, building a loyal community of users.

Idea Behind Company

The concept for AllAuthor emerged from the founders’ earlier venture, M4maths, an exam preparatory platform. Naveen’s experience as a software developer and Mady’s expertise in marketing shaped their approach to creating user-centric platforms.

The inspiration struck while working with authors to build personal websites. Through these projects, the brothers identified a market gap: a cost-effective, user-friendly platform for self-published authors to promote their books. Conversations with authors revealed their challenges, motivating the duo to create AllAuthor with tools tailored to their needs.

They started with $15,000 in family and friends' financial support, enabling them to bootstrap the platform. By engaging authors for feedback during the development phase, they refined their product and ensured it addressed real-world problems.

Creating the Company

AllAuthor initially began as QuotesRain, a quotes aggregation site, later revamped with author-focused tools. The development process involved building features like single-page websites, marketing visuals, and reader-author interaction tools.

As they expanded, the founders consistently sought author input, iterating on their offerings to enhance usability. They established a beta testing team of 100 authors to provide feedback on new tools and features. These efforts helped shape a platform that aligned with the expectations of its target audience.

By the end of their first year, AllAuthor had grown its team, with members handling development, design, customer service, and marketing. This expansion facilitated the continuous improvement of the platform and the rollout of new features.

Launching the Business

AllAuthor’s launch strategy relied heavily on direct engagement with authors. By reaching out via social media, the founders converted initial users into paying members and encouraged them to refer others. This approach created a feedback loop that allowed for rapid product improvement.

The company’s organic growth strategy included personalized interactions, offering discounts, and implementing requested features in real time. This helped establish trust and build a loyal customer base. Over time, word-of-mouth referrals and listings on reputable author platforms like Kindlepreneur further boosted visibility.

Today, AllAuthor continues to grow through organic reach, leveraging social media, contests, and SEO strategies. Its commitment to customer service and constant communication with authors has resulted in high retention rates.

Earnings

Currently, AllAuthor generates $20,000 in monthly revenue and serves over 13,500 authors globally. The platform lists 56,000 books and fosters discussions between authors and readers. Its author retention rate is an impressive 80-85%, and it has achieved over 41 million page views.

Looking ahead, the company plans to launch additional tools for its Pro-Membership program and introduce a monthly magazine for authors. Despite challenges such as encouraging authors to use the platform consistently, AllAuthor remains committed to enhancing its services and maintaining its customer-first approach.