About the Company

Anachak Design is a freelance web design agency founded by Vathana Nguon in Cambodia. The company focuses on creating WordPress-based websites for a wide range of businesses, primarily in the tourism sector. The agency offers services such as online booking systems, travel engines, SEO, and digital marketing solutions, allowing tourism companies to enhance their online presence.

Nguon’s agency stands out as one of the top WordPress developers in Cambodia, with a reputation for creating user-friendly and visually appealing websites. Despite being technology agnostic, WordPress remains the agency’s platform of choice due to its flexibility, plugins, and development tools, which have played a crucial role in the company's success.

Through this agency, Nguon has worked with numerous clients, including startups and large businesses, helping them establish an effective online identity. His portfolio includes projects for companies like Siem Reaper Travel, Tours By Jeeps, and Ride & Rad.

Idea Behind Company

Nguon’s interest in web development began in 2013, shortly after graduating high school. He developed a passion for computer science and began self-teaching through platforms like Codecademy and YouTube, where he learned about WordPress. Despite having no formal background, his determination to master the platform led him to spend up to 10 hours a day honing his skills.

After two years of freelancing, Nguon realized that starting his own web design agency would allow him to build a more sustainable income while giving him the freedom to manage his time. His freelance experience, combined with extensive research and planning, laid the groundwork for launching Anachak Design.

Nguon wanted to create a location-independent business that would enable him to enjoy a simple lifestyle while still earning a profit. WordPress’ user-friendly interface and scalability helped him solidify his decision to base his agency around this platform.

Creating the Company

In 2015, Nguon officially launched Anachak Design, initially focusing on tourism-based businesses. His decision to target the tourism industry came from the recognition that the region was experiencing rapid growth in travel, and businesses needed a specialized web presence. To differentiate himself from other web designers, Nguon specialized in tourism websites, allowing him to build a niche reputation.

To streamline his workflow, Nguon relied on tools like Themeforest, Divi Themes, and TemplateMonster to simplify the web design process. This efficiency allowed him to handle tight deadlines while managing multiple projects simultaneously. He also emphasized the importance of organizing workflows, using platforms like Toggl Plan to manage his team and track client projects effectively.

Another key step was partnering with reliable hosting providers like SiteGround and Kinsta, which ensured his clients’ websites operated smoothly. Being prepared for WordPress updates and offering customer support also became cornerstones of his service.

Launching the Business

When Nguon launched Anachak Design, he knew he needed to stand out from other web designers. He realized that generalist web design services wouldn’t be as successful as targeting a specific niche. By focusing on tourism businesses, he positioned himself as a specialist, which helped him build a reputation in the industry.

The agency’s launch was bolstered by Nguon’s strong attention to client needs, emphasizing customization and quality over speed. His focus on offering unique services, such as branding and web development for tourism businesses, helped him secure loyal clients in a highly competitive market.

With time, his company became known for providing tailored website solutions that met the specific needs of travel-related businesses. Nguon’s decision to focus on a specific market allowed his agency to grow rapidly, as local businesses increasingly sought specialized online solutions for tourism.

Earnings

Today, Anachak Design earns approximately $7,000 per month, with Nguon targeting $100,000 per year in the near future. His business growth has been fueled by SEO strategies, social media marketing, and partnerships with other businesses in related industries. By optimizing his website and content for SEO, Nguon has ensured that his agency consistently appears in top search results, driving more clients to his business.

Beyond SEO, social media has played an important role in customer acquisition. Platforms like Facebook and Instagram have allowed him to share his portfolio and engage with potential clients, while paid ads have helped him reach a broader audience. Additionally, Nguon plans to increase his earnings by raising his rates, joining affiliate programs, and establishing a referral program to attract new clients.

With a solid foundation in place, Nguon continues to improve his services, aiming to meet his financial goals while offering high-quality solutions to clients across Cambodia and beyond.