About the Company

ATH Organics is a sports nutrition company committed to creating high-quality, all-natural supplements. Based in Honolulu, Hawaii, ATH caters specifically to niche sports communities, including Brazilian Jiu-Jitsu, Mixed Martial Arts, and surfing. The company differentiates itself by focusing on plant-based, clean supplements that are free from artificial sweeteners, colors, and flavors. Over the years, ATH has built a loyal customer base and is now one of the leading plant-based pre-workout supplement providers. Their products are crafted with whole foods and are undergoing BSCG (Banned Substances Control Group) certification, ensuring safety and quality.

Idea Behind Company

The concept for ATH was born out of Stuart Kam’s personal need for better-tasting, all-natural supplements. As a Brazilian Jiu-Jitsu enthusiast and former professional baseball player, Kam was dissatisfied with the limited options available in 2012, which either contained synthetic ingredients or tasted unappealing. Initially, Kam mixed his own supplements at home to support his training. Realizing others shared the same need, he began selling his homemade blends to gym partners. What started as a small, informal venture grew into a business opportunity when demand exceeded his capacity to produce manually.

Creating the Company

ATH’s early days involved Kam experimenting with formulas using raw ingredients he sourced himself. Starting in his kitchen and garage, he mixed and hand-packed the products. Recognizing the need for scale and professional-grade quality, Kam partnered with an FDA-certified contract manufacturer. His aim was to create simple, effective formulas using minimal excipients and only natural alternatives. The first major product, POST (a muscle recovery powder), remains one of the company’s top sellers today. Despite initial challenges like navigating manufacturing regulations and ingredient sourcing, Kam’s perseverance and commitment to quality ensured a successful product launch.

Launching the Business

ATH’s first product launch was a humble beginning, financed entirely through Kam’s credit cards. He built a website himself to sell directly to consumers but faced an initial struggle with zero sales on launch day. Slowly, sales trickled in through word-of-mouth and support from friends and family. Kam relied heavily on grassroots marketing, such as handwritten thank-you notes and personal customer service, to build a loyal following. Despite early financial struggles, including maxing out credit cards and living with his parents, Kam’s determination paid off, leading to steady growth year after year. By networking with other entrepreneurs and learning online marketing strategies, Kam was able to optimize ATH’s customer acquisition and retention processes.

Earnings

Today, ATH Organics earns $250,000 monthly, driven by a mix of direct-to-consumer sales, paid advertising, and strong customer retention strategies. Early growth came from labor-intensive, unscalable efforts, like personal delivery of products and direct customer engagement. Over time, the company streamlined its operations and marketing strategies. ATH’s product lineup now includes a variety of all-natural supplements, which continue to resonate with its health-conscious, athlete-focused audience. The company is investing in further growth through projects like a 5,500-square-foot training center in Honolulu, which doubles as a content creation hub and fulfillment center, further solidifying its position in the niche sports nutrition market.