Attributer
About the Company
Attributer.io is a marketing attribution tool designed to help businesses track which marketing channels generate leads, sales, and revenue. The tool works by placing code on a website that categorizes visitor traffic (e.g., Organic Search, Paid Search) and stores this data in a cookie. When a lead fills out a form, this attribution data is passed to the business’s CRM along with the lead’s information, allowing companies to understand which marketing efforts are most effective.
Attributer is designed to integrate with multiple platforms, such as WordPress, HubSpot, Salesforce, and many others, making it versatile for businesses that use different tools for lead generation and tracking. This flexibility, along with Aaron’s focus on SEO, has driven the company’s growth, allowing it to tap into the needs of a wide variety of customers.
Idea Behind Company
Aaron’s idea for Attributer came from his 15 years of experience in B2B marketing, where he saw a common problem: tools like Google Analytics provided data on website visitors but couldn’t show how these visits translated into leads, sales, or revenue. This gap made it difficult for businesses to determine which marketing channels were truly delivering returns. To address this, Aaron wanted a solution that could capture detailed attribution data and send it to a CRM automatically.
Unable to find an existing tool that met these needs, Aaron decided to build his own. The initial version of Attributer was created purely out of necessity for his work as a marketing consultant. His goal was to track where leads came from and understand the channels driving revenue so companies could make better marketing decisions.
Creating the Company
The early version of Attributer had no user interface (UI) and was used only by Aaron for his consulting work. It simply involved adding a script to a website that tracked visitor attribution and sent this information to a CRM when a lead submitted a form. After realizing that other businesses might benefit from the tool, Aaron created a website for Attributer.io and began offering it to others.
Initially, customers would sign up via a form, and Aaron would manually send them the code and bill them through Stripe. As demand grew, Aaron built a basic UI to streamline the onboarding process. This initial UI was minimal, but as the business gained traction and proved its product-market fit, Aaron invested in developing a more functional and scalable system that allowed users to sign up, access documentation, and manage billing.
Launching the Business
Attributer didn’t have a formal launch moment. Aaron posted it on Product Hunt, where it gained some attention, but only a few customers signed up, and none became long-term paying clients. Instead of focusing on a large launch event, Aaron concentrated on long-term SEO strategies to drive growth. He recognized that the real opportunity lay in SEO because potential customers were searching for solutions to problems that Attributer could solve.
Aaron started by creating blog posts targeting specific keywords related to the tools and platforms Attributer integrates with. This SEO-focused approach helped him attract traffic from high-intent searches, leading to consistent customer signups. Aaron also worked on link-building by guest posting on marketing and analytics blogs to increase Attributer’s authority in search engines, further boosting traffic.
Earnings
In the first five months of operation, Attributer.io grew steadily and reached $60k in annual recurring revenue (ARR). Aaron’s focus on SEO and solving a specific problem for his target audience led to monthly ARR increases of $10k to $15k, putting the company on track to achieve $150k ARR by the end of the first year.
Looking forward, Aaron plans to continue investing in SEO while exploring new growth tactics like "Contact Form Marketing," where Attributer reaches out to websites using compatible form tools. This strategy aims to educate potential customers about how Attributer can help them track their lead sources and, in turn, drive signups for the product.
