Base Coat Marketing
About the Company
Base Coat Marketing, based in Wilmington, NC, is a specialized digital marketing agency aimed exclusively at the painting industry. Founded in late 2021, the company quickly gained traction, capitalizing on a perceived gap in the market for effective marketing strategies tailored to painting businesses. With a streamlined structure, Base Coat operates with a small team, consisting of one founder and two employees, focusing on providing comprehensive digital marketing solutions that enhance visibility and drive leads for its clients.
Idea Behind Company
The concept for Base Coat Marketing emerged from Houser’s experiences in the broader marketing landscape, particularly after identifying a consistent struggle among painting businesses to find effective marketing support. With a decade of experience in corporate America and prior entrepreneurial success through Houser Media, he recognized the painting industry as underserved by competent marketers. This insight fueled his desire to create an agency dedicated to delivering high-quality, results-oriented marketing tailored to this niche, where he saw both an opportunity and a responsibility to elevate industry standards.
Creating the Company
Establishing Base Coat Marketing involved strategic planning and leveraging existing resources from Houser’s previous business. Using an initial investment of approximately $5,000 per month, he structured the company to achieve profitability rapidly. His approach centered on creating three distinct digital marketing packages, designed for scalability and value delivery. Drawing on lessons learned from his past failures, Houser emphasized the importance of standard operating procedures (SOPs) to ensure consistency and positive client experiences, positioning the agency as a trusted partner rather than just a service provider.
Launching the Business
The launch of Base Coat Marketing was informed by insights from industry experts, particularly through resources like Josh Nelson's "The Seven Figure Agency Roadmap." This guidance helped shape the company’s focus on recurring revenue and specialization. With a solid website and targeted online presence, Houser utilized paid search campaigns to secure initial clients, effectively leveraging his expertise in digital marketing. The approach combined proactive outreach with strategic content marketing, ensuring a steady flow of qualified leads and setting a foundation for sustainable growth.
Earnings
Base Coat Marketing has demonstrated rapid financial growth, currently generating around $30,000 in monthly revenue with profit margins estimated between 55% and 80% initially, although Houser anticipates these will stabilize around 50% as the company scales. The agency’s business model primarily relies on paid search, social media, and email marketing for client acquisition. Houser employs a data-driven strategy to optimize marketing efforts, focusing on key performance indicators (KPIs) to enhance lead generation and client retention. With aspirations to scale to seven figures in revenue within 18 months, the business is poised for continued success in a burgeoning niche market.
