BBQGrills
About the Company
BBQGrills.com, based in Brentwood, CA, is an online retailer offering premium outdoor kitchen equipment, BBQ grills, patio heaters, and related products. The company represents top-tier brands like Bull BBQ and Primo Ceramic Grills and emphasizes quality, performance, and long-term durability. Their proprietary products, such as outdoor kitchen storage solutions, are made in the USA with lifetime warranties. BBQGrills.com operates on a foundation of core values, ensuring their products reflect both brand reputation and customer satisfaction.
Over its first year, BBQGrills.com became one of the largest internet retailers in its niche without any paid advertising. With a commitment to customer service and trust, the company has created a strong and loyal customer base that drives its growth.
Idea Behind Company
Ryan Maltbie’s entrepreneurial journey was inspired by his father, who owned a pool and landscape company in the Bay Area. Working for his father as a teenager, Ryan developed a deep respect for customer service and the intricacies of running a business. In 2008, during the economic downturn, Ryan's father launched an e-commerce store selling BBQ grills, WholesalePatioStore.com. Despite initial skepticism, Ryan joined the venture, helping it grow into an $80 million company over a decade.
When WholesalePatioStore.com closed in 2018, Ryan took a break to focus on his family but always envisioned launching his own e-commerce business. Having previously purchased the domains BBQGrill.com and BBQGrills.com, he saw an opportunity to create a superior online shopping experience for BBQ enthusiasts.
Creating the Company
Ryan assembled a small team to develop BBQGrills.com with a clear focus: self-funding the business and building it from scratch without external investment. Starting with only $600 in his bank account and facing immense financial pressure, he was determined to create a sustainable, customer-focused business. The team spent months perfecting the website, making constant adjustments based on early customer feedback.
Ryan’s background in the industry gave him a competitive edge, and his hands-on approach to product selection and customer interactions set the foundation for the company’s success. Even in its initial stages, BBQGrills.com stood out for its attention to detail and personalized service.
Launching the Business
BBQGrills.com launched on October 10, 2019, Ryan’s 29th birthday. The early days were challenging, with little traffic and no advertising budget. By maintaining constant communication with customers and refining the website based on their feedback, the team steadily improved user experience and functionality.
Over time, the company gained traction through word-of-mouth marketing and excellent customer service. Features like an order status page and exclusive product warranties attracted repeat customers. Ryan credits the company's organic growth to his team’s expertise and their commitment to delivering reliable, high-quality products.
Earnings
In its first year, BBQGrills.com achieved $2 million in revenue with no advertising budget, relying solely on word-of-mouth and customer satisfaction. The company now generates $500,000 in monthly revenue and attracts over 500,000 monthly visitors. Ryan plans to expand operations by relocating to Houston, TX, and developing a large-scale warehouse to streamline distribution.
Future goals include launching a blog and video platform through their sister site BBQGrill.com, diversifying product lines, and building private-label brands. Ryan’s ultimate vision is to make BBQGrills.com the go-to destination for outdoor living and cooking products, with the potential for exponential growth over the coming decades.
