Bell & Bone
About the Company
Bell & Bone is a dog treat business that creates high-quality, purposeful products with the aim of improving dogs' health. Arianne's frustration with existing pet food options, which often lack quality ingredients and adequate regulation, inspired her to launch the company. The business has made a significant mark in a crowded market by offering innovative products backed by industry experts. Its flagship Dental Stick range was designed specifically to combat common dental issues in dogs, an area that Arianne identified as largely neglected by other brands.
Idea Behind Company
The idea for Bell & Bone stemmed from Arianne's personal experience as a dog owner. She recognized the overwhelming choices pet owners face when it comes to selecting healthy food for their pets. Frustrated by the deceptive marketing and the prevalence of low-quality ingredients in many dog treats, she sought to create a brand that genuinely prioritizes pet health. Her products are formulated using natural, high-quality ingredients that have been clinically tested to ensure they are effective in promoting better health, especially dental health, for dogs.
Creating the Company
The journey of creating Bell & Bone involved extensive research and collaboration with industry experts. Arianne focused on developing a product that not only appealed to dog owners but also addressed critical health issues. She launched with a range of grain-free superfood biscuits for training and rewards, emphasizing the nutritional benefits of ingredients like flaxseed, turmeric, and ginger. Arianne faced challenges in sourcing high-quality ingredients and ensuring the products were effective, which required persistent testing and adaptation of formulations.
Launching the Business
Launching Bell & Bone in a saturated market was a significant challenge for Arianne. She initially relied on her savings while working full-time, which limited the pace of growth. By engaging directly with consumers, attending events, and utilizing social media, she managed to build a community around the brand. Arianne’s personal connection as a relatable founder played a crucial role in attracting customers. The brand’s emphasis on education, community engagement, and hands-on marketing strategies helped distinguish it from larger competitors.
Earnings
Since its launch, Bell & Bone has consistently doubled its revenue year over year, achieving profitability and maintaining strong margins. Arianne’s approach to pricing, positioning the products as premium offerings, has allowed the company to thrive without competing solely on price. The brand’s success can be attributed to its focus on quality, customer engagement, and community support, with plans for expansion into new markets and product lines in the future. Arianne continues to seek growth opportunities while maintaining the core values of health and education for pet owners.
