Bey Moss
About the Company
Bey Moss specializes in products infused with Chondrus Crispus, or sea moss, known for its health and beauty benefits. Its flagship product, sea moss gel, initially served as a food additive but gained popularity among health-conscious consumers. Founded on January 1, 2020, the company has generated over $800,000 in revenue with less than $10,000 spent on advertising. The business operates as an e-commerce platform and targets men and women looking for natural health solutions.
Nick Bey, with expertise in computer programming and branding, co-founded the company with his wife Charmaine, a TV and radio personality with over a million social media followers. Their complementary skills in branding and sales played a critical role in the company’s rapid growth.
Idea Behind Company
The inspiration for Bey Moss came from hearing about sea moss through Nipsey Hussle, who emphasized its health benefits, as taught by Dr. Sebi. This sparked interest in creating a product line centered on sea moss. The couple began by selling sea moss to Charmaine’s social media followers and quickly realized its potential after selling out their first batch.
Nick’s background in design and digital operations, combined with Charmaine’s sales expertise and influencer reach, allowed the duo to develop a scalable business model. Customer reviews and positive feedback validated their product’s effectiveness and solidified their decision to grow the brand.
Creating the Company
The initial production process involved sourcing bulk sea moss, developing formulations, and partnering with a manufacturing facility in Texas. The team designed product labels and marketing materials in-house and launched their products online through Shopify. Starting with just $200, they reinvested early profits to scale operations and manage legal expenses.
Despite challenges, the couple focused on creating high-quality, safe products. They used a “plug-and-play” model to streamline production and fulfillment, while leveraging their personal savings and existing business experience to bootstrap the company.
Launching the Business
Bey Moss officially launched in September 2020, with initial sales processed through Cash App. The founders used social media to educate customers about the benefits of sea moss, generating $10,000 in revenue in the first month. By focusing on organic growth through social media, the business thrived without significant ad spend for the first nine months.
The couple secured capital from Shopify and Wayflyer to fund operations and inventory, paying off debts quickly while maintaining profitability. Partnerships with PR firms and influencers expanded their reach, while SEO optimization ensured visibility in search results.
Earnings
Bey Moss now generates $100K per month, with profit margins around 70%. Most sales come through Shopify, and the company plans to expand into platforms like Amazon and retail stores. Future goals include scaling operations with investors, launching new product lines like alkaline water and beauty products, and opening virtual and physical stores in key cities.
The founders attribute their success to social media marketing, resilient operations during the COVID-19 pandemic, and a strong commitment to customer health. Their approach has established Bey Moss as a leader in the sea moss product market and a model for sustainable brand growth.
