Big Star Copywriting
About the Company
Big Star Copywriting is one of the leading copywriting agencies in the UK, serving a mix of B2B and B2C clients from start-ups to multinational corporations. With a strong focus on SEO and digital marketing, the agency provides comprehensive services including web content, blog posts, and product descriptions. The company's client list is impressive, featuring names like Tottenham Hotspur Football Club, New Era, and Lloyds. This diverse range of clients showcases the company’s adaptability in crafting content tailored to specific business needs.
The agency saw rapid growth driven by the increasing need for SEO-friendly content, which positioned it as a preferred partner for many SEO agencies. Strachan quickly expanded the team, hiring freelancers nationwide and establishing a full-time editorial role to maintain high-quality content. Big Star Copywriting emphasizes quality over quantity, distancing itself from content mills by delivering affordable but premium results that resonate with clients across various sectors.
Idea Behind Company
Site Alert's original creator aimed to provide small business owners with an affordable, accessible way to maStrachan’s career began in journalism, where he worked as a music writer and press officer before freelancing as a journalist and writer for major companies like the BBC and Amazon. The idea for Big Star Copywriting stemmed from his realization that he had a valuable skill set in writing that could be leveraged for copywriting, a field he hadn’t previously considered. A friend’s suggestion led Strachan to recognize the potential for turning his writing experience into a viable business.
After moving to the countryside, Strachan took a break from his city life in journalism and found a niche in writing for restaurants, which evolved into marketing. His interest in SEO and digital content creation grew during this time, and he eventually pivoted to launch his own copywriting service. Strachan found that the demand for SEO content was rising, which helped solidify his business idea as he tapped into a thriving market.
Creating the Company
Initially, Big Star Copywriting was a one-man operation. Strachan managed all writing and editing while balancing long hours and high-demand projects. As business picked up, he found it challenging to meet the growing needs on his own and realized the importance of building a team to support the expanding workload. Early on, he struggled to find writers who met his standards, leading him to widen his search and hire freelancers across the UK, ultimately improving content quality and meeting demand.
The company’s growth led to foundational decisions, like hiring a dedicated editor to manage freelance writers and implement consistent quality checks. As SEO content needs grew, Big Star Copywriting tailored its services to fill this market gap, focusing on delivering search-engine-optimized copy. Over time, this approach became the company’s core service, establishing a long-term, scalable business model focused on both affordability and high-quality output.
Launching the Business
Strachan launched Big Star Copywriting with three basic websites for different ventures, but the copywriting site gained traction almost immediately. One popular ad campaign, "London Copy, Devon Prices," positioned the business competitively in terms of value and quality. As SEO agencies sought content partners, the company transitioned from freelance services to a full-fledged agency model, eventually rebranding as Big Star Copywriting.
During the 2008 economic crash, the agency lost significant revenue as larger contracts dwindled. This experience prompted Strachan to focus on building direct relationships with individual businesses rather than relying solely on agencies. This strategic pivot allowed Big Star Copywriting to diversify its client base and expand its offerings, which included digital marketing services for SEO and social media.
Earnings
Today, Big Star Copywriting generates around $30,000 per month, with a goal of reaching £1 million in revenue within five years. The company’s earnings have been fueled by a mix of SEO and digital marketing services that supplement its primary copywriting offerings. Despite market challenges, especially during the pandemic, Big Star has managed to recover and grow by focusing on client retention and building permanent relationships through ongoing digital marketing services.
The company’s long-term financial strategy includes enhancing efficiency in project management and expanding its market reach, especially to clients in the US. Strachan is also exploring opportunities to launch online copywriting courses to diversify income further. Through this multipronged approach, Big Star Copywriting aims to expand its team and increase revenue by offering a comprehensive suite of content and marketing services.
