Breeze Mobility
About the Company
Breeze Mobility was established to address gaps in the availability of high-quality mobility products for individuals and organizations. It serves customers across Australia, including individuals with disabilities, healthcare professionals, and aged-care facilities. With a focus on both existing brands and in-house products, the company has built a reputation for quality and customer service.
Tom White took over the business after its original founder stepped down, bringing his experience in digital marketing to transform Breeze Mobility into a profitable and impactful venture. The company currently operates with one employee and two founders, focusing on steady growth through innovative product offerings and strong customer relations.
The business has thrived by maintaining close ties with disability support organizations and aged-care facilities, ensuring that its offerings meet practical needs. It is also working toward accreditation with Australia’s National Disability Insurance Scheme (NDIS) to expand its market.
Idea Behind Company
The concept for Breeze Mobility originated from the founder’s personal experience of struggling to find mobility aids for family members. Identifying a broader need for accessible and high-quality products, the founder envisioned a business that would support people’s independence while giving back to the community.
Tom White, with over a decade of experience buying and renovating online businesses, saw potential in Breeze Mobility and took over its operations. His passion for building a business with impact guided his approach to creating a sustainable, value-driven enterprise.
The company has evolved into more than just a seller of products—it aims to empower its customers by addressing gaps in the market. The focus has always been on creating meaningful solutions rather than chasing profit alone.
Creating the Company
Breeze Mobility began by sourcing products from established Australian suppliers and later introduced its own brand of wheelchair accessories. These products were designed based on customer feedback and market demand, offering better features and competitive prices.
The process involved extensive research, prototyping, and working with overseas manufacturers. While challenging, this strategy enabled the business to offer unique products that addressed unmet needs. Frequent testing and collaboration ensured product quality and customer satisfaction.
Tom White emphasized the importance of listening to customer feedback and analyzing reviews. This data-driven approach has helped refine product offerings and identify opportunities for improvement, driving the company’s growth.
Launching the Business
The business initially relied on paid advertising, particularly Google Ads, to drive traffic and generate sales. Over time, it shifted toward long-term strategies like search engine optimization (SEO), which has proven effective in building a sustainable customer base.
Challenges during the launch included navigating supply chain delays, particularly during the COVID-19 pandemic. By maintaining transparent communication with customers and suppliers, Breeze Mobility managed to build trust and ensure steady operations.
Key partnerships with corporate clients, aged-care facilities, and disability organizations played a significant role in establishing the business. These relationships helped expand the company’s reach and create new revenue streams.
Earnings
Breeze Mobility generates $25,000 in monthly revenue and has been profitable since its early stages. Growth has been steady, with significant improvements in 2020 due to increased marketing efforts and the pandemic-driven demand for mobility products.
The company’s future plans include expanding its range of in-house branded products, which have higher profit margins. Tom White also aims to strengthen partnerships with healthcare organizations and pursue NDIS accreditation to tap into new markets.
Looking ahead, the focus will be on scaling operations, enhancing marketing strategies, and maintaining excellent customer service. By continuing to prioritize impact over profit, Breeze Mobility seeks to grow into a larger player in the mobility aid industry.
