CFF Media
About the Company
CFF Media began in 2016 as a collaboration between friends with shared backgrounds in acting, editing, directing, and cinematography. The company produced videos for the Greater Atlanta area, specializing in corporate storytelling while also exploring creative projects like short films and music videos. Their work ranged from “About Us” and promotional videos to drone and testimonial content, aiming to reflect the values of their clients through visual storytelling.
As the company evolved, it rebranded from Cold Feet Films to CFF Media to better align with a professional, corporate audience. The rebranding marked a shift in their focus toward becoming a niche provider for businesses rather than attempting to serve all areas of video production.
Idea Behind Company
The foundation of CFF Media was built on a deep bond of friendship. Many of the founders had known each other since elementary school and later pursued media-related fields in college. Their shared passion for video production and complementary skills in cinematography, editing, and directing inspired the idea of working together professionally.
Upon regrouping after college, the friends realized the potential for combining their talents into a unified business. They initially started with a broad focus, experimenting with diverse video genres, but later decided to refine their offerings to meet specific market demands. This strategic pivot enabled them to deliver targeted services that clients valued.
Creating the Company
The early stages of CFF Media were challenging. The team grappled with understanding how to price their services and establish their value in the competitive video production market. They spent their first year building a portfolio by working on free projects, which allowed them to showcase their skills and attract paying clients.
By leveraging their college experience in creating short films, the team identified a need for professional yet creative video solutions for small businesses and corporations. To adapt, they shifted their focus to crafting corporate-friendly content while maintaining their artistic edge. This period also included structural changes within the team, as members took on defined roles to improve efficiency and workflow.
Launching the Business
CFF Media officially launched in July 2016. Without prior business experience, the founders relied on trial and error to establish their pricing, marketing strategies, and operations. They took business courses and sought mentorship to strengthen their approach, learning to track time and assign tasks effectively.
A turning point came when a satisfied client encouraged them to increase their rates, validating their work and boosting their confidence. The team also explored marketing strategies, including blogging, social media, and SEO, to enhance their visibility and attract a consistent client base.
Earnings
At its peak, CFF Media generated $10,000 per month in revenue, primarily through word-of-mouth referrals and repeat business from loyal clients. The company’s focus on personal connections and professional growth helped secure long-term relationships with its clientele.
CFF Media also diversified its income by renting out its studio space to other creatives. Although the business eventually closed in 2023, the founders regarded the journey as an invaluable learning experience, emphasizing the importance of passion, collaboration, and adaptability in entrepreneurship.
