Christian Hypnobirthing
About the Company
Christian Hypnobirthing was created by Tara Menzies as a relaxation app specifically tailored for Christian mothers-to-be. The app uses scripture-based affirmations and hypnobirthing techniques, facilitating a calm state to promote a smoother labor process. Hypnobirthing is rooted in hypnotherapy, which seeks to address fear and pain through positive reframing, a technique that Menzies aligns with Christian teachings. The app not only offers relaxation tracks but also features a companion childbirth education course, allowing users to gain confidence and knowledge about childbirth within a Christian framework.
The company has grown steadily, reaching approximately 5,000 downloads each month. With a consistent five-star rating, Christian Hypnobirthing resonates with many mothers seeking a faith-oriented approach to childbirth. Menzies’ unique angle appeals to users who are looking for spiritual guidance and a way to remain relaxed and connected to God during their birthing process.
Idea Behind Company
The concept emerged from Menzies' personal experience of anxiety during her pregnancy. After several miscarriages, she sought tools to help her stay calm during labor, and a family member suggested hypnobirthing. Initially hesitant due to its non-Christian associations, Menzies eventually saw the potential to align hypnobirthing methods with her faith. She was inspired to integrate Christian principles with hypnobirthing after struggling to find existing resources that reflected her beliefs.
Menzies’ first pregnancy was challenging, and while she attempted traditional hypnobirthing, it lacked resonance with her spiritual values. Her experience underscored the need for a Christian resource that combined positive affirmations, scriptural guidance, and relaxation techniques. This realization became the foundation for her app, allowing Christian mothers to access helpful techniques in a way that respects their religious beliefs.
Creating the Company
Despite lacking technical expertise and funding, Menzies was determined to bring her idea to life. She researched affordable app-building solutions and ultimately used Siberian CMS, an open-source platform. Working alone, she wrote and recorded the hypnobirthing tracks, often while her newborn son was sleeping, combining her favorite Bible verses with hypnobirthing techniques. Over time, her dedication to creating high-quality, impactful content paid off, as the app began to resonate with mothers seeking a faith-based approach.
Developing the app required significant patience and resilience, with Menzies encountering technical obstacles frequently. She learned to navigate these challenges, staying optimistic and driven by her belief in the app’s mission. After a month of intense work, she released the app and saw initial traction, with weekly downloads gradually increasing, confirming the app’s potential.
Launching the Business
In 2018, Christian Hypnobirthing officially launched, quickly gaining traction through word of mouth. While early promotion was minimal, organic growth from user recommendations proved successful. Menzies also explored social media, establishing a presence on Instagram, where influencers played a pivotal role in expanding her app’s visibility. Influencer endorsements, such as posts from Amanda Tress and Kathlyn Celeste, resulted in surges in downloads and revenue, confirming the effectiveness of genuine user advocacy.
Initial challenges included app stability and meeting user expectations, as technical issues would occasionally result in negative reviews. Over time, Menzies improved her approach to handling customer support, emphasizing clear communication and rapid resolution. She learned the importance of adapting and responding to feedback to improve the app’s quality and user experience.
Earnings
Christian Hypnobirthing’s earnings now average around $10,000 per month, providing a sustainable income that has allowed Menzies to continue improving the app and expand her offerings. Financial success enabled her to hire a developer to create a more advanced version of the app, addressing user feedback and adding requested features. This strategic investment has further solidified Christian Hypnobirthing’s place in the market as a reliable and user-friendly tool for expecting mothers.
The company has also expanded into other products, such as the Faith-Filled Childbirth Course, which includes educational content, app access, and affirmation cards. These additions contribute to a comprehensive suite of resources, further enhancing earnings and supporting the company's growth. Looking ahead, Menzies envisions additional offerings, such as a relaxation app for general audiences, indicating a bright and promising future for Christian Hypnobirthing.
