Cobuild Lab
About the Company
Cobuild Lab, founded by Angel Lacret, focuses on delivering tailored software solutions, including artificial intelligence (AI) and Internet of Things (IoT) technologies. It operates with a unique structure—while headquartered in Miami, it maintains a team spread across Venezuela and other countries. Cobuild Lab’s approach enables it to leverage global talent while offering close, personal relationships with clients. Initially catering to small startups, the company has evolved to serve a mix of small businesses and enterprises, using sustainable software practices and partnerships with established companies for continued growth.
The company has prioritized retaining high-quality technical talent worldwide and integrating various skill sets. By aligning with experienced partners like navigate.capital and 8base.com, Cobuild Lab has managed to fill its experience gaps, which in turn strengthens its customer service and adaptability. This approach allows Cobuild Lab to tailor its services based on clients' needs, effectively becoming a valued partner rather than just a service provider.
Idea Behind Company
Angel’s journey in software began with corporate work, where he quickly saw the potential of startups. After creating his first company, he pivoted to focus on offering technical expertise to startups and small businesses that often lack strong technical resources. Over time, Angel witnessed many startups with innovative ideas failing due to poor technical execution, which fueled his desire to create a company that could bridge this gap.
Drawing from his experience, Angel established Cobuild Lab to help entrepreneurs bring their ideas to market more effectively. Cobuild Lab’s mission is to assist companies with great ideas but limited technical expertise by combining these ideas with robust technical solutions. This guiding principle has been the core of the company's development, allowing Angel and his team to serve a wide range of clients and pivot as new market demands arose, especially during the COVID-19 pandemic.
Creating the Company
Angel started Cobuild Lab using $20,000, funded mainly through personal credit cards. Initially, he worked out of a friend’s office space in Miami, gradually formalizing the business through partnerships and networking. Over the years, he refined his approach, participating in Miami Dade College’s Idea Center program, which helped him develop a comprehensive business plan and social media strategy. Marketing through pay-per-click (PPC) ads and building partnerships with platforms like 8base.com played an instrumental role in establishing a client base.
During the pandemic, Cobuild Lab had to pivot from a primary focus on startups to also serving small businesses. Angel quickly adapted to these changes by emphasizing B2B strategies and direct sales tactics to maintain lead generation during difficult times. This adaptability has allowed the company to continue growing, with a strong emphasis on nurturing direct client relationships and providing value beyond mere technical services.
Launching the Business
Cobuild Lab’s launch was bolstered by Angel’s networking skills and a determined focus on finding the right clientele. After creating a business model, he began an aggressive digital marketing campaign, relying heavily on PPC advertising and partnerships. The firm’s early struggles during the pandemic pushed Angel to evolve his strategies, integrating B2B direct sales and email marketing to expand his client base.
Customer satisfaction and direct relationships have been critical to the company’s success. Despite competition from larger firms, Cobuild Lab has differentiated itself by offering personal customer service. Angel and his co-founder maintain close contact with clients, ensuring clear communication and commitment to quality service. The company grew through effective customer retention practices and pivoted to SEO strategies to attract clients in the competitive software development market.
Earnings
Cobuild Lab currently generates about $90,000 per month, with projections for continued growth. The firm achieved substantial financial success by focusing on specific, high-value customer segments. Email marketing has become the primary driver of new leads, accounting for half of Cobuild Lab’s revenue. Other effective channels include SEO, referrals, and direct sales, which build trust with potential clients.
In 2021, Cobuild Lab doubled its size and revenue, setting a target to reach $1.2 million by the end of the year. The company now serves clients in several countries, including Canada, Mexico, and the U.K. With a focus on customer satisfaction and ongoing service development, Cobuild Lab has established itself as a stable, profitable business with plans to continue expanding into international markets.
