Coffee and Contracts
About the Company
Coffee and Contracts is a subscription-based marketing toolkit designed specifically for real estate professionals. It offers customizable templates, calendars, captions, blog posts, and other digital marketing tools to assist realtors in enhancing their social media presence. The company also provides support and guidance to help users implement these tools effectively.
The toolkit’s primary focus is to save agents time while maintaining a professional and engaging online presence. By doing so, it has positioned itself as a vital resource for building impactful real estate brands. Headquartered in Florida, the company operates as a lean digital-first business with high profit margins and a small team of three employees.
Since its inception, Coffee and Contracts has aimed to provide value through continual updates, new product additions, and educational content, ensuring consistent growth and customer satisfaction.
Idea Behind Company
The concept for Coffee and Contracts emerged from Haley’s personal experience as a struggling real estate agent. While working in the industry, she noticed the increasing importance of social media in generating leads. Haley’s interest in graphic design and her knack for creating visually appealing marketing materials helped her gain traction online.
Her experience managing social media accounts for fellow agents revealed a market need for accessible and professionally designed templates. A conversation with a fitness trainer about subscription models sparked the idea to create a similar offering for real estate marketing. Inspired by this, Haley envisioned a scalable, community-driven platform for agents to access marketing resources.
This idea aligned with Haley’s passion for design, her understanding of real estate, and her entrepreneurial spirit, leading her to develop a product that combines creativity and practicality.
Creating the Company
Haley began building Coffee and Contracts while balancing multiple jobs. She spent her free time designing templates and researching membership business models. After months of planning, she launched the platform in September 2019.
Starting small, Haley tested her idea by promoting Canva templates through Instagram. Early customer feedback helped refine the product offerings, leading her to focus on content calendars and captions, which became the toolkit’s cornerstone. To make the service accessible, she began with low pricing tiers and gradually adjusted as the product’s value increased.
Haley leveraged free resources like Facebook groups and Google to learn about launching and running a subscription-based business, a testament to her resourcefulness and adaptability.
Launching the Business
Coffee and Contracts was initially marketed through Instagram, where Haley connected with her audience and built a loyal following. Within weeks of launch, the platform began attracting sign-ups through word of mouth and targeted outreach to real estate influencers.
Haley embraced a “learn as you go” approach, launching the website despite technical hurdles. This allowed her to start generating revenue early and fine-tune the service based on real-world feedback. By the end of the first month, the platform had gained significant traction, setting the stage for rapid growth in subsequent months.
The early success was fueled by Instagram’s organic reach, which remains a critical channel for the business. Haley’s strategy of providing valuable, engaging content helped establish trust and a strong brand presence.
Earnings
Today, Coffee and Contracts generates approximately $165,000 monthly revenue, with gross margins averaging 95%. Its subscription-based model ensures recurring income, while low operational costs contribute to profitability.
The business has grown consistently, with an average monthly membership increase of 5%. Affiliate partnerships and customer referrals have played significant roles in expanding the platform’s reach. Haley prioritizes reinvestment in the business, focusing on enhancing customer experience and experimenting with new products.
By maintaining a customer-centric approach and leveraging her expertise in Instagram marketing, Haley has created a sustainable business model poised for continued success.
