About the Company

Cool Contours, founded by Jennifer Kim in 2018, is a clinic dedicated exclusively to CoolSculpting, a non-invasive fat reduction treatment. CoolSculpting uses controlled cooling to target and eliminate fat cells. Over the years, the business has gained a reputation for excellence, ranking #1 in Virginia and consistently being among the top 20 providers nationwide.

The clinic has recently introduced CoolTone, which complements CoolSculpting by toning muscles. Cool Contours’ specialization in CoolSculpting has enabled the team to sharpen their skills and provide high-quality results for clients. This unique focus on a single service has created a competitive edge, as clients seek the clinic for its expertise in this particular treatment.

Idea Behind Company

Jennifer Kim's journey into CoolSculpting began while managing a Pure Barre studio, where she gained experience in specialized fitness services. She considered opening her own Pure Barre studio but decided it wasn’t a long-term fit. Her father, a radiologist, introduced her to CoolSculpting, sparking her interest. She realized that CoolSculpting, being FDA-cleared and non-invasive, was an ideal business opportunity.

Jennifer applied lessons from boutique fitness into Cool Contours, especially the importance of specialization. Like Pure Barre’s focus on a niche, Jennifer believed a specialized CoolSculpting clinic would thrive by offering a top-tier experience, building trust, and ensuring consistent results for clients.

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Creating the Company

Jennifer took several critical steps in setting up Cool Contours. First, she consulted with CoolSculpting representatives to learn about the technology and purchased two CoolSculpting systems. She carefully selected a location in Fairfax, Virginia, ensuring easy access for clients from nearby Washington, D.C., and Maryland, with ample parking.

Hiring the right staff was another priority. Her first hire was already CoolSculpting-trained, which gave the clinic an immediate advantage. Jennifer trained all employees extensively to ensure they delivered top-quality results, even sending them to CoolSculpting University for advanced learning. This focus on specialization and training created a strong foundation for the business.

Launching the Business

Jennifer was strategic in promoting Cool Contours before its official launch. She marketed the clinic by visiting boutique fitness studios and sponsoring local events to educate potential clients about CoolSculpting. This grassroots approach helped her build a patient database before the clinic even opened its doors.

On the day of the launch, Cool Contours had its first patients ready for treatment. Although early days were tough with few clients, Jennifer’s persistence in marketing and maintaining the quality of service eventually paid off. By leveraging local partnerships and online marketing, the clinic gradually built a loyal customer base, resulting in steady revenue growth.

Earnings

Cool Contours generates approximately $100,000 in monthly revenue and has completed over 5,000 treatments. Jennifer's focus on specialization allows the clinic to charge a premium, about 60% more than competitors, for CoolSculpting services. The clinic has maintained 75% growth year over year, with a return on investment (ROI) of 570% for digital advertising and 1500% for SEO spend.

As the business continues to grow, Jennifer plans to expand into more locations. Her strategic investments in digital marketing, print ads, and business-to-business relationships have solidified Cool Contours as a leading brand in the non-invasive fat reduction market.