Delesign
About the Company
Delesign is a fully remote company that offers a dedicated senior-level designer to businesses and entrepreneurs at a flat monthly rate. The company focuses on providing comprehensive design services, including graphic design, UI/UX, web and app development, animation, and illustrations. Their main service, the Multimedia Specialist package, allows clients to work on a range of creative projects, including video editing, animations, and demo videos.
The company prides itself on its fast turnaround, typically completing design requests within one to two days. Delesign has quickly become a go-to service for companies looking to scale their design needs without the financial burden of hiring full-time designers.
Idea Behind Company
Kenny Schumacher, the founder of Delesign, was inspired to start the company to solve a personal problem he faced as an entrepreneur. He found it challenging to hire a full-time senior designer for his businesses, and there was a constant need for high-quality designs across multiple fields. This challenge led to the creation of Delesign—a platform where businesses could scale design work without the expense of a full-time hire.
The company was built with a vision of providing design services that are both affordable and accessible to businesses of all sizes. By offering a subscription-based model, clients can efficiently manage their design needs and grow their projects without missing deadlines.
Creating the Company
The initial development of Delesign began in April 2018, and the business officially launched in December 2019. Delesign’s core business model revolves around offering flexible, remote-based graphic design services that clients can scale up or down depending on their needs. A custom portal was designed to streamline communication between clients and designers, which has been continuously upgraded based on customer feedback.
The company recruits its designers primarily from the Philippines, known for its design talent, and implements a strict vetting and onboarding process. By ensuring that only highly skilled senior designers work with clients, Delesign has been able to maintain its reputation for quality service and reliability.
Launching the Business
Delesign’s initial growth was driven by early adopters from founder Kenny’s network. The company gained further momentum after a successful launch on Product Hunt, where it became the #2 product of the day. Delesign’s growth strategy was simple: launch during a low-competition period, offer a discount to Product Hunt users, and present the product with professional listings and creatives.
This early success helped generate a snowball effect of new clients, referrals, and revenue. While organic traffic and client referrals have continued to fuel growth, Delesign has kept its client-to-designer ratio low to maintain high-quality service. Paid advertising has played a minimal role in customer acquisition, with most traffic coming through organic channels.
Earnings
Delesign has grown steadily since its launch and now generates $100,000 in MRR. The company's customer acquisition cost is about $300, which works well for their subscription-based model. Delesign is profitable, with most of the revenue reinvested into improving the business and expanding its design team. The company is focused on further growth, especially by expanding its sales acquisition team and exploring outbound marketing strategies.
Delesign is also exploring new service offerings and products to target specific audiences, with plans for more launches over the next year. The business is optimistic about the growing demand for design services and its ability to capture a larger market share.
