DEMAN Übersetzungen
About the Company
DEMAN Translations is a specialized translation agency catering to business clients. Its services include technical, legal, marketing, and IT translations, along with interpreting. Starting with six employees and €1.5M in turnover in 2015, the company expanded by acquiring 12 other agencies, growing to €6M in sales by 2021. It prides itself on native speaker translators and personalized services rather than generic solutions.
Idea Behind Company
Cédric's diverse career in sales and management across industries taught him the value of customer-focused service and adaptability. He aspired to create value and achieve independence, which led him to seek a business to acquire. Financial constraints made starting a new venture unfeasible, so he spent eight years identifying the right company to buy. Networking and perseverance helped him secure DEMAN Translations with minimal savings and family support.
Creating the Company
After acquiring DEMAN Translations in 2015, Cédric modernized operations with CRM and workflow management tools. He emphasized strict translator selection, ensuring native speakers with specialized expertise. A pivotal project in 2016 tested the team’s capabilities, instilling confidence and fostering a "can-do" culture. By empowering employees through macro-management, he cultivated an agile and motivated team ready to tackle challenges.
Launching the Business
Acquiring DEMAN Translations was a competitive process, with Cédric competing against well-funded bidders. His transparency and determination impressed the seller. Despite financial struggles post-acquisition, he relied on calculated risks and a strong work ethic. Customer satisfaction became the cornerstone of growth, with strategies like personalized engagement, cold calling, and SEO boosting visibility and lead generation.
Earnings
By 2021, DEMAN Translations achieved €6M in annual revenue, with a target of €10M for 2022. Expansion into France and the UK marked a strategic focus on growth. Though debt persists, Cédric values the freedom and control over the company’s direction. Future plans involve adapting to machine translation trends and strengthening online marketing, ensuring the business remains competitive in an evolving market.
