DesignNBuy
About the Company
Design'N'Buy, headquartered in Irving, was founded with the mission to simplify and innovate web-to-print solutions for the printing industry. Initially, the company served as a general eCommerce provider but pivoted to focus on creating customizable design tools integrated with online print stores. This shift addressed industry challenges like complexity and inefficiency in existing solutions. Today, Design'N'Buy serves clients across major markets such as the US, UK, Germany, and Brazil, with a significant presence in states like California, New York, Florida, and Texas. The company employs a global workforce of 60 and has become a trusted name in web-to-print software.
Idea Behind Company
The concept for Design'N'Buy emerged from a customer’s request to develop a Flash plugin for personalizing t-shirts. Recognizing a gap in the market for user-friendly and comprehensive web-to-print tools, the founders saw an opportunity to innovate. Leveraging their expertise in software development, the team created a prototype for a customizable t-shirt design tool. The positive market response validated their idea, encouraging them to expand into a full suite of web-to-print solutions. Their focus remained on empowering printers and entrepreneurs with easy-to-adopt tools, addressing a growing demand for customization in the print industry.
Creating the Company
The development of Design'N'Buy involved meticulous planning and an iterative process. The team began by thoroughly understanding customer requirements, followed by feasibility analyses, prototyping, and testing. Their initial product, a t-shirt design software, became a market success due to its intuitive features and stable interface. Over time, the company expanded its offerings, integrating cutting-edge technologies like 3D visualization for product customization. Design'N'Buy also prioritized a robust customer support system, with multiple channels ensuring a quick response time. This customer-first approach laid the foundation for the company's rapid growth and global expansion.
Launching the Business
The company's launch in 2009 marked the beginning of a new era in web-to-print solutions. Starting with apparel and promotional products, the software gained traction quickly due to its innovative features. By 2012, Design'N'Buy had introduced HTML5-based design tools, making it a frontrunner in the industry. Subsequent years saw the introduction of 3D design studios and solutions tailored to specific niches like textiles and packaging. Despite initial financial challenges, including reliance on loans and credit cards, the team’s dedication and ability to adapt to industry trends drove their success.
Earnings
Design'N'Buy has grown into a $1 million per month business, serving over 1,000 clients globally. Its client base spans industries, from commercial printing to textiles and packaging. The company's ability to innovate and meet emerging demands, such as 3D printing and online retail, has been pivotal in its financial growth. By 2021, the company achieved a turnover of $1.5 million, with a projected 50% growth rate in the upcoming fiscal year. This success is attributed to the team’s unwavering commitment to innovation, customer satisfaction, and perseverance through challenges.
