DGLegacy
About the Company
DGLegacy operates as a digital inheritance service that secures digital and financial assets for beneficiaries in the event of unforeseen circumstances. It proactively informs designated beneficiaries about these assets, thus preventing abandonment in banks, insurance companies, and digital wallets. Headquartered in Berlin, the startup has quickly garnered attention for addressing a pressing global issue.
By focusing on proactive and secure solutions, DGLegacy has distinguished itself in the financial technology space. The service combines encryption and a user-friendly interface to ensure security and ease of use. It has a mission-driven culture, emphasizing the importance of preserving financial legacies and helping families avoid financial struggles during challenging times.
Within just one year of its inception, the company experienced rapid growth, driven by innovative customer acquisition strategies and robust feedback integration. This highlights the company's adaptability and customer-focused approach.
Idea Behind Company
Ana conceived the idea for DGLegacy after recognizing the disorganized state of her own digital and physical assets. She realized her loved ones lacked knowledge about her assets, posing a risk if something unexpected happened to her. Her status as an expatriate further amplified this challenge.
Existing solutions were inadequate, relying on manual storage methods that posed security risks and failed to provide proactive alerts. Ana also observed how the lack of a reliable system had negatively impacted families, leaving them financially insecure.
Determined to address these issues, she envisioned a platform offering an organized view of digital assets, secure storage, and controlled sharing options. This idea evolved into DGLegacy, a service that protects assets and ensures peace of mind for families.
Creating the Company
DGLegacy embraced Lean principles to streamline product development and enhance customer value. The team prioritized a collaborative approach and relied heavily on customer feedback to refine the product.
The initial MVP featured limited but highly functional features to build trust among users. Trust, especially in financial applications, was deemed essential to ensure adoption and success. This methodical approach set a strong foundation for the company's growth.
Despite resource constraints, the founders invested in high-quality design and engineering, emphasizing reliability and security. Each team member embraced the company's mission, underscoring their commitment to providing a dependable service for digital inheritance.
Launching the Business
The company formally launched in August 2020, supported by an official press release and a well-orchestrated marketing campaign. Ana and her team experimented with 14 acquisition channels in the first three months, eventually narrowing the focus to high-performing strategies like search ads and content marketing.
Financing was a significant hurdle. Angel investors contributed between $20K and $40K each, complemented by the founders’ savings. This collective effort provided the necessary $500K to fund the initial stages. Within a year, the company raised its first seed round at an $8M valuation.
The launch wasn’t a one-time event but the beginning of continuous iterations. The team actively sought feedback and implemented improvements, evolving their strategies to maintain relevance and effectiveness in the market.
Earnings
DGLegacy’s monthly revenue stands at $40K, equivalent to an annual income of $480K. The company initially targeted 20,000 members by the end of 2022 and aims to quadruple its user base by 2023, indicating a focus on scaling.
Key revenue strategies include search ads, affiliate marketing, and content creation, all of which have proven effective. Medium articles and PR campaigns have enhanced brand awareness and trust, further boosting customer acquisition.
Future plans involve scaling the user base to 100,000 members while maintaining product excellence. The company continues to focus on educating its audience about the importance of digital inheritance, ensuring sustainable growth in an emerging market.
