Digital Caramel
About the Company
Digital Caramel is a company focused on offering website monetization technologies, helping businesses maximize revenue from their digital properties. The company was founded by Arsen Sultanyan, who had a background in digital marketing, advertising, and software development. Since its inception, the company has grown significantly, with monthly revenue reaching $150,000. Digital Caramel serves a global market, specializing in the CIS region, and provides a unique combination of high-quality monetization tools and customer service. The company operates with a team of 15 employees and three founders, working to continuously improve its services and expand its client base.
Idea Behind Company
The idea for Digital Caramel emerged while Arsen was still working in digital marketing. As he conducted advertising campaigns for clients, he began to notice a consistent demand for additional ways to monetize website traffic. Traditional monetization methods were often insufficient, prompting Arsen to explore new and innovative solutions. He realized that there was a gap in the market for a service that combined high-performance monetization with outstanding customer service. Thus, Digital Caramel was born, offering website owners a way to increase their revenue while receiving attentive, high-quality service, which was rare in the monetization industry.
Creating the Company
The initial steps of creating Digital Caramel involved connecting with international advertising networks and experimenting with monetization technology. After positive early results, Arsen decided to separate this service into its own company and expand internationally. To do so, he dedicated himself fully to the new business, stepping away from his previous digital marketing company. This shift allowed him to focus on product development, team building, and the establishment of the necessary infrastructure. As the company grew, they also focused on automating processes to increase efficiency and minimize human error, which allowed them to scale rapidly while maintaining service quality.
Launching the Business
The biggest challenge in launching Digital Caramel was transitioning from his previous job to focusing solely on the new business. Arsen started slowly, securing a few initial clients and establishing partnerships that provided financial stability. These partnerships enabled continued investment in software development, which was essential for scaling the business. During the early stages, Arsen and his team had to remain flexible, adjusting their product based on customer feedback. For example, the dashboard reports that they initially thought would be ideal were redesigned to meet the actual needs and preferences of their customers. This adaptability played a key role in the company’s early success.
Earnings
Digital Caramel currently generates $150,000 in monthly revenue and continues to grow. The company’s revenue model is based on monetization services for websites, with a focus on performance-based results. The success of the business has been fueled by its emphasis on customer service, which has led to positive feedback and customer loyalty. Over time, the company has automated many of its processes, improving efficiency and allowing for continued growth. They are now focused on expanding into new markets, including both Western and Asian countries, and developing alternative monetization strategies, such as video ads, to further increase revenue. The company's strong financial position has also allowed it to invest in technological advancements and reduce customer acquisition costs.
