About the Company

Ellen Yin Media LLC, founded by Ellen Yin in 2018, offers digital programs, including her flagship membership, *Cubicle to CEO*. The company focuses on helping entrepreneurs, particularly coaches and service providers, build profitable businesses. With a mission to support business owners without large audiences or excessive marketing efforts, Ellen's program teaches strategies to make their first $10K month. Over the years, the company has grown significantly, with monthly revenue reaching $80,000. Ellen's platform now serves over 7,500 clients, including small businesses and larger brands. The business has been built on low overhead and strategic reinvestment, with a small but dedicated team of employees and contractors.

Idea Behind Company

Ellen's journey into entrepreneurship began when she left her corporate marketing job at age 23, with no backup plan but six months of living expenses saved. The idea for *Cubicle to CEO* emerged from her personal experience of transitioning from a corporate job to entrepreneurship. Initially, Ellen started offering marketing services to small businesses, eventually realizing there was a gap in the market for affordable and effective business strategies for coaches and service providers. Her idea was to create a scalable, self-guided program that could help others achieve the same success she did without needing a large following or constant content creation. This concept became the foundation for her signature course and membership program.

Creating the Company

In the early days of her business, Ellen did not over-plan or wait for perfection. She began with a $300 project and used it as a proof of concept to test her skills and services. Ellen reinvested her earnings into learning and growing her expertise, attending online programs, events, and mentorships. The first product she launched was *Cubicle to CEO*, a digital program with no pre-created content, sold to beta clients before it was fully developed. This "paid-to-create" model allowed her to validate her offer and use the funds from early sales to fund content creation. This method of pre-selling programs before creating content became a crucial strategy in her business model.

Launching the Business

Ellen's business pivoted in late 2019 from providing client services to focusing on digital products. She launched *Cubicle to CEO* by pre-selling the program to a small group of customers, offering an 80% discount to the first 10 clients. With no website or formal branding at the time, she relied on Instagram and direct outreach to secure her first customers. Ellen used a lean approach, launching with minimal infrastructure but leveraging her marketing expertise and community engagement. As her business grew, she implemented several strategies for scaling, including a webinar funnel, partner campaigns, and a self-liquidating offer (SLO) funnel with low-cost courses to acquire new customers.

Earnings

Since its launch, Ellen's business has grown exponentially, with revenue reaching $80,000 per month. Ellen has scaled her business by focusing on profitable growth strategies, such as partner-driven campaigns and a self-liquidating offer funnel. The self-liquidating offer allowed Ellen to acquire over 7,000 customers in less than a year while keeping acquisition costs low. By creating a low-cost front-end offer, Ellen was able to upsell those customers into higher-ticket programs like *Cubicle to CEO*. Her membership program has been particularly successful, contributing to her monthly recurring revenue and enabling her to build a solid client base. She aims to continue reinvesting profits to sustain long-term growth and scale the business further.

Ellen Yin Media is on track to reach $1 million in annual revenue in 2021, with plans to expand and diversify its offerings. Ellen's long-term vision includes transitioning the business into a media company, providing access to mentorship, education, and social capital for female entrepreneurs. She is focusing on growing her podcast audience and email list while building brand partnerships as a new revenue stream. Ellen’s team has grown to four full-time employees, along with part-time contractors. Her main advice for entrepreneurs is to focus on building owned assets, such as email lists, and to use existing traffic sources through partnerships and joint ventures to grow their businesses. Ellen’s ultimate goal is to provide more accessible mentorship to entrepreneurs worldwide, regardless of their location or background.