EOFire
John Lee Dumas is the founder of EOFire LLC and host of Entrepreneurs On Fire, a daily podcast interviewing successful entrepreneurs. Since launching in 2012, the podcast has consistently generated over $100,000 in monthly revenue. Dumas credits his success to identifying a gap in the podcasting space, listening to his audience, and offering valuable products and services, including courses, masterminds, and physical journals.
Humacao, Puerto Rico, USA
North America
2-10
$1,950,000
$1,000,000 ≥
≤ $20,000
About the Company

EOFire LLC centers around Entrepreneurs On Fire, a podcast that delivers daily interviews with entrepreneurs like Gary Vaynerchuk and Barbara Corcoran. The company has expanded into various offerings such as Podcasters' Paradise, online courses, journals, and in-person events. The podcast became a pioneer in the business category by offering consistent, daily content—a unique value proposition in 2012. Over time, EOFire has built a strong brand, serving aspiring entrepreneurs worldwide.

The company operates on four main revenue streams: online courses, podcast sponsorships, affiliate marketing, and journal sales. Dumas emphasizes transparency by sharing detailed monthly income reports, showcasing how EOFire maintains consistent profitability without relying heavily on paid advertising.

Today, EOFire is a team of five, producing content and managing products that support entrepreneurs while fostering a loyal global community.

Idea Behind Company

Parekh launched MaidThis® in 2013 as a side hustle while working at a private equity investment firm. Inspired by The 4-Hour Workweek by Tim Ferriss, he sought location independence and financial freedom to support his elderly parents. Before settling on cleaning services, Parekh tried other ventures, including eCommerce and blogging.

A Reddit post detailing how to start a cleaning company caught his attention, and he decided to give it a try. Targeting both Airbnb hosts and residential clients, Parekh identified the potential for growth in vacation rental cleaning due to high turnover rates.

This niche focus, coupled with the absence of tech-savvy competitors in Los Angeles at the time, provided a unique opportunity for MaidThis. Parekh’s early learnings from trial and error, including pricing and service customization, laid the foundation for the business’s future success.

Creating the Company

Dumas launched his first product, "Fire Nation Elite," a mastermind group addressing the loneliness entrepreneurs often face. After validating the idea through audience feedback, he built a paid community using affordable tools like Facebook groups, hosting calls, and small-scale meetups. Early success encouraged him to expand into courses, journals, and partnerships.

He followed a repeatable formula: listen to his audience, validate ideas with proof of concept, and improve products based on customer feedback. His approach minimized startup costs while fostering trust and engagement with his audience. Through this system, EOFire grew into a multi-faceted brand, helping entrepreneurs achieve their goals.

Launching the Business

In mid-2012, Dumas immersed himself in learning the technical aspects of podcasting and networking with established entrepreneurs. He attended a conference where he secured his first podcast guests, thanks to introductions from his mentor. Despite initial nerves and low-quality episodes, his consistency paid off. Apple Podcasts featured his show in the "New and Noteworthy" section, helping him gain momentum.

Dumas leveraged his guests' networks and word-of-mouth marketing to grow his audience. He emphasized building relationships and maintained a rigorous content schedule. By launching with three episodes and sharing detailed income reports, he built credibility and trust. Over time, Entrepreneurs On Fire became a part of listeners’ daily routines.

Earnings

EOFire has maintained over $100,000 in monthly revenue for more than 88 consecutive months. The primary revenue sources are online courses like Podcasters' Paradise, podcast sponsorships, affiliate marketing, and journal sales. While journal sales have lower profit margins, Dumas continues offering them due to their value to customers.

Most revenue is generated through content-driven inbound marketing rather than paid ads. Dumas also shares lessons learned through income reports and public appearances, further solidifying his authority. Looking ahead, his focus is on promoting his book The Common Path to Uncommon Success, which distills his experiences into actionable steps for achieving financial and lifestyle freedom.

Back to Database
EOFire
Founder / CEO
John Lee Dumas
Annual Revenue
$1,950,000
Est. Initial Investments
$4,000
Employees
2-10
Website
Location
Humacao, Puerto Rico, USA
About The CompanyIdea Behind CompanyCreating The ProductLaunching The BusinessEarnings
Back to Database