Ethos Copywriting
About the Company
Ethos Copywriting is a content marketing agency specializing in premium copywriting, SEO, and marketing consulting. The agency serves diverse businesses, providing services like blog posts, whitepapers, eBooks, and video scripts. Ethos focuses on creating customized, client-centric content with a unique tone and voice that matches each client's brand. Flowers emphasizes quality, working closely with clients to ensure each piece aligns with their messaging goals. The agency produces around 35,000 words per month and has partnered with over 80 organizations, achieving around $130,000 annually through its commitment to high-quality, tailored content.
Idea Behind Company
The concept for Ethos arose from Matthew's realization that nearly everything in business involves written content, from brochures to product descriptions and websites. As he noticed the pervasive need for quality copywriting, he began considering who created this content, leading to the realization that skilled copywriters were essential yet underrecognized. With his background in storytelling and a strong interest in exploring different industries through writing, Matthew felt he could contribute to this need and create a business around his passion for writing. The idea gained momentum when a friend helped him secure his first client, a CPA, for whom he developed a business brochure.
Creating the Company
Matthew's journey to establish Ethos involved a blend of hands-on learning and strategic decisions. He spent significant time designing a logo, mastering Adobe Illustrator, and building a website on Squarespace, all while leveraging free resources and trials. Joining a coworking space provided him with networking opportunities and a professional environment, which facilitated business growth. Flowers also kept initial expenses low, using credit card promotions to buy necessary equipment and setting up autopay to manage payments responsibly. His approach enabled him to steadily grow his business, and by the end of summer, Ethos was matching his full-time job income. Six months in, the business became more profitable than his prior job.
Launching the Business
Ethos launched as a lean operation, where Matthew focused on delivering high-quality content and keeping overheads low. Organic growth came from satisfied clients, referrals, and building relationships within the coworking community. The coworking space not only offered a place to work but also allowed him to connect with other entrepreneurs and access resources. His organic marketing approach, involving SEO-optimized blog posts, reinforced Ethos’s reputation for quality, bringing in new clients without spending on ads. This emphasis on personal client outreach, such as following up with previous leads, also helped Ethos retain customers and grow its client base steadily.
Earnings
Ethos Copywriting now generates approximately $12,000 per month, largely due to its commitment to quality, a tight-knit team, and efficient cost management. In 2021, Ethos experienced a 45% increase in gross sales, attributed to the business’s organic marketing efforts and strong client retention. Recently, Matthew began exploring additional revenue streams, such as affiliate marketing through a new publication platform. He also emphasizes the importance of short-term contracts for new clients to ensure flexibility in pricing and advocates for continuous learning across business areas to build self-reliance and delegate effectively when needed. This steady approach to growth has positioned Ethos for future scalability and long-term success.
