Explainer Videoly Pte. Ltd.
About the Company
Kasra Design, also known as Explainer Videoly, is a creative agency focused on producing explainer videos for diverse industries, including corporate, startup, and nonprofit sectors. The company caters to international clients such as Shell, Visa, Panasonic, and HP. Since its inception, it has completed over 700 projects for more than 400 clients globally. With a team of 15 employees, the company recently expanded operations to Singapore to better serve international markets.
Initially based in Kuala Lumpur, the company has evolved to become a leader in its niche. It is known for its high-quality, client-centric video production approach. Despite its modest beginnings, the team’s dedication to creating premium videos has enabled it to stand out in a highly competitive market.
Idea Behind Company
Alex Safavinia’s passion for animation and a background in Creative Multimedia inspired him to start Kasra Design. Observing the potential of explainer videos, Alex pursued the idea when the medium was still emerging. He saw animation as a limitless tool for businesses to communicate ideas effectively, leveraging its versatility to create engaging content.
Despite initial skepticism from businesses about explainer videos, Alex’s vision proved right as the market matured. His focus on customer-centric innovations and ensuring that clients experience value from the service became a cornerstone of the company’s philosophy. This emphasis on differentiation and quality drove the company’s growth.
Creating the Company
The creation of Kasra Design was challenging, with limited capital and resources at its disposal. Operating from a small home office, Alex relied on email marketing to reach out to startups and tech companies, who were early adopters of animated videos. This initial phase required perseverance, with Alex juggling multiple roles, including animation and business management.
The production process involved a methodical approach, starting with scriptwriting, followed by sketches, storyboarding, and then final animations. Each step was tailored to client needs, ensuring clarity and quality in the final product. As the company grew, additional team members were hired to enhance efficiency and creativity.
Launching the Business
Kasra Design’s launch strategy revolved around organic growth and self-financing. Alex built the company’s website independently and promoted services through email campaigns targeting startups and tech companies. Social media platforms, such as YouTube and Vimeo, showcased the portfolio, gradually building credibility and attracting clients.
The business operated leanly during its early stages, reinvesting profits into essential tools and services. Over time, referrals from satisfied customers played a pivotal role in securing new projects, solidifying Kasra Design’s reputation for quality and reliability. Paid advertising through Google further expanded its reach.
Earnings
Kasra Design has experienced remarkable financial growth, starting with $70,000 in revenue during its first year and progressing to $480,000 annually. Much of the revenue growth is attributed to consistent client satisfaction, repeat business, and competitive pricing. The company's focus on quality has allowed it to maintain profitability without external investments.
Plans to expand further into international markets, including relocating operations to Singapore, aim to achieve a $1 million annual revenue milestone within the next two years. With a commitment to continuous improvement and market adaptation, Kasra Design is poised for sustained growth.
