Fabien
About the Company
FAB FRENCH INSURANCE provides a range of insurance products specifically tailored for the English-speaking community in France. The company focuses on simplifying the complex French administrative system, particularly for those navigating visa applications and residency requirements. Over time, the business expanded to offer car, home, and contents insurance, all while maintaining an English-language service for expatriates.
Fabien started the company after gaining extensive experience working with online brokers and insurance agents while running a marketing agency. He identified an opportunity to create a niche service for English speakers in France, and the company has since become a leader in that market. The team has grown to include eight employees, and the company now generates $250,000 in revenue monthly.
Idea Behind Company
The idea for FAB FRENCH INSURANCE came from Fabien’s previous work with insurance agents and brokers. He noticed the insurance industry had less volatile income streams compared to his marketing business. Initially planning to partner with an associate, Fabien shifted focus when a client who struggled with French sparked the idea of targeting English-speaking expatriates.
Fabien’s first client provided a key opportunity, introducing him to a website that catered to the British community in France. This strategic partnership helped him narrow down his niche and set the foundation for his business. Realizing the potential of this untapped market, he decided to focus entirely on serving the English-speaking community living in France.
Creating the Company
Fabien faced multiple challenges in establishing FAB FRENCH INSURANCE. In France, becoming a broker required a 135-hour training course and obtaining the necessary regulatory approvals, which cost around $3,000 from his $10,000 investment. Fabien attended a trade fair to meet potential insurance providers and began developing the company’s online presence.
The initial marketing efforts were not immediately successful, leading to significant expenses without quick returns. However, his persistence paid off when a successful partnership with a mid-sized website generated high-quality leads. From there, Fabien focused heavily on online marketing, particularly AdSense campaigns, which helped secure a steady stream of leads and revenue.
Launching the Business
Launching FAB FRENCH INSURANCE was a slow process due to the nature of the insurance industry, where commissions are paid over a 12-month period. The COVID-19 pandemic added another layer of difficulty, but it also presented an opportunity for Fabien to redesign his business strategy. During the 2020 lockdown, he launched a new website, fabfrenchinsurance.com, which significantly boosted his sales and streamlined operations.
By automating the lead generation and quotation process, Fabien was able to focus more on customer service. The business expanded quickly after the launch of the website, leading to increased partnerships with insurance companies and the creation of customized offers that catered to the English-speaking market.
Earnings
Since its launch, FAB FRENCH INSURANCE has experienced substantial growth. By the end of 2021, the company was generating almost $2.4 million in revenue with a gross margin of over $500,000. Fabien attributes much of this success to automating online processes, which saved time and allowed his team to focus on customer engagement and service.
The company continues to invest in marketing, particularly in SEO and partnerships with websites that target the English-speaking community. As a result, they have been able to double their website traffic and improve conversion rates through tools like online calculators. With a growing team and consistent profit margins, FAB FRENCH INSURANCE is well-positioned for further expansion in the coming years.
