Fame
About the Company
Fame focuses on creating and growing profitable podcasts for B2B SaaS and service businesses. The company offers a streamlined service that handles the entire podcasting process, including launch, growth, and management. The company’s recurring revenue model and low operational costs, achieved through in-house podcast hosting software (bCast), have been instrumental to its success.
Fame’s services target marketing teams in B2B businesses, addressing their need for engaging, high-impact content. By delivering measurable results, such as increased social shares, SEO value, and sales leads, Fame has positioned itself as a valuable partner for its clients. As of now, the company operates with a small team of three employees.
Idea Behind Company
The idea for Fame was born while Tom Hunt was head of marketing at a B2B SaaS company. He launched a podcast, *Sales Ops Demystified*, which gained significant traction, becoming a leading podcast in its niche. The success of this podcast highlighted the value of podcasts as a marketing tool.
Inspired by this experience, Hunt decided to help other B2B companies achieve similar results. Early validation came when his former employer became Fame’s first client. Additional clients were acquired through a blog Hunt maintained, further confirming demand for the service. The decision to focus on B2B podcasts stemmed from Hunt’s deep understanding of the marketing challenges these companies face.
Creating the Company
Fame’s service design was shaped during the year Hunt managed his former employer’s podcast. This hands-on experience provided a solid foundation for refining the process with new clients. Hunt’s background as a B2B marketing professional allowed him to tailor Fame’s offerings to client needs.
A key milestone in the company’s creation was developing bCast, its proprietary podcast hosting software. This tool not only reduced costs but also enhanced client results. Fame’s lean operational model ensured that revenue quickly offset expenses, enabling sustainable growth. Hunt’s approach to prioritize customer satisfaction and immediate revenue generation laid the groundwork for the company’s success.
Launching the Business
Fame’s launch was unorthodox: there was no formal debut. The company grew organically by continuing services for its first client and onboarding two additional clients. Initially, Fame operated without a website or social media presence, focusing entirely on delivering results.
The business has been self-funded, relying on cash flow from clients. Hunt’s primary lesson from this period was to concentrate on client value above all else. By ensuring clients were satisfied and successful, Fame built a solid reputation, which later facilitated growth. Once the company reached $15K MRR, Hunt shifted attention to building Fame’s online presence and refining its internal systems.
Earnings
Fame currently generates $20K in monthly recurring revenue (MRR) and aims to reach $50K MRR by the end of 2021. Growth strategies include expanding content marketing efforts and improving search engine rankings for podcast-related keywords. Client acquisition channels include personal relationships, LinkedIn outreach, referrals, and content from Hunt’s blog.
Operational efficiency is a priority, with tools like Slack, Trello, and Google Drive ensuring smooth workflows. Hunt’s philosophy emphasizes retaining existing clients and outsourcing tasks he dislikes to focus on business development. By keeping clients satisfied and scaling gradually, Fame is well-positioned for continued success.
