Frugal and Frills
About the Company
"Frugal and Frills" is a blog designed to connect with mothers and families, focusing on living a frugal lifestyle in an expensive city. Asia uses her platform to share budgeting tips, motherhood experiences, and travel insights. Based in Vancouver, Canada, her business has expanded to include partnerships with major brands, such as Graco Canada, helping her reach a broader audience.
Asia began this venture to provide relatable and actionable advice for her audience, promoting a lifestyle of financial mindfulness. Over two years, her blog evolved into a profitable business, earning between $1.5K and $3K per month while receiving recognition through multiple awards and nominations.
Idea Behind Company
The inspiration for "Frugal and Frills" stemmed from Asia’s desire for a creative outlet beyond her roles as a mother and wife. During her second pregnancy, she sought to escape a job she disliked and envisioned blending her financial expertise with her everyday life as a mother. Drawing inspiration from successful bloggers, Asia aimed to generate enough income to replace her maternity leave payments, initially targeting $1.2K monthly.
Her goal was to create a community where mothers could feel connected and empowered. By leveraging her knowledge in finance and experiences as a parent, Asia built a unique blog niche centered on frugal living and authentic storytelling.
Creating the Company
Asia launched her blog with no prior experience in web design or blogging. She taught herself through YouTube tutorials, navigating challenges like building a website, creating professional social media pages, and crafting content. To prepare for launch, she wrote 10–20 articles and planned strategic collaborations, such as a blog launch giveaway with a fellow influencer.
Her persistence and commitment paid off. Despite juggling the demands of motherhood, Asia built a professional platform from scratch, promoting her work through organic and creative strategies. Her focus on authenticity and relatable content has been integral to her growth.
Launching the Business
The official launch of "Frugal and Frills" on July 21, 2018, marked the culmination of months of hard work. Asia celebrated with her family while promoting her blog through a giveaway to attract her first followers. Starting with just 200 Instagram followers, she steadily grew her audience through platforms like Pinterest, which became her primary traffic driver.
Asia’s strategy involved creating high-quality, relatable content and leveraging partnerships with well-known brands to attract and retain customers. Her focus on authenticity resonated with her audience, helping her achieve rapid organic growth.
Earnings
Asia’s blog generates $2.5K–$3K monthly, with minimal overhead costs. Her primary expenses include tools like Pinterest's Tailwind Manager and email marketing services, amounting to just a few hundred dollars annually. Her revenue primarily comes from partnerships and sponsored content.
Over two years, Asia’s business has doubled its revenue annually, with plans to triple profits in the future. With 19K Instagram followers, 1M monthly Pinterest viewers, and several accolades, she continues to grow her audience and explore new opportunities, including exciting projects aimed at further expanding her business.
