Grandmas House DIY
About the Company
Grandma's House DIY is a DIY and renovation-focused blog that showcases the transformation of an old farmhouse. The site covers a wide range of topics, including furniture refinishing, home improvement projects, and frugal living. With a focus on transparency and real-life struggles, the blog has cultivated a loyal audience who appreciate its "everything is fixable" philosophy. The blog's content is geared towards inspiring people to tackle DIY projects regardless of their skill level, with an emphasis on reusing and repurposing materials. Tarah handles all aspects of the business, from content creation to web design.
Idea Behind Company
The idea for Grandma’s House DIY came from Tarah’s background in DIY, stemming from her childhood spent helping her family with maintenance and upkeep of their DIY golf course. Her grandparents were skilled woodworkers, which naturally influenced her interest in restoring old furniture and homes. Tarah initially wanted to document the renovation of her grandparents' farmhouse and later realized the potential to share her experiences with a broader audience. Her journey from home renovation to blogging came after a moment of inspiration while working on the property, recognizing the potential to inspire others through a DIY blog.
Creating the Company
The process of creating Grandma's House DIY began with Tarah designing her website while renovating the farmhouse in 2014. She spent several months perfecting the website's layout and creating content before officially launching the blog in August 2015. Tarah used her background in web design to build the site and relied on her existing web hosting infrastructure. Her goal was to launch a site that not only chronicled her renovation journey but also offered useful DIY content. The site started as a personal journal but quickly evolved into a business once Tarah decided to take the blog more seriously and create a schedule for regular content.
Launching the Business
When Tarah launched Grandma’s House DIY, she aimed to create a well-designed website that could evolve with her growing content. She worked hard to ensure there was enough content to launch with, including eight blog posts ready for the first few weeks. Despite a tight budget, Tarah used her own resources to fund the site’s initial setup and design. Her prior experience in web design gave her a distinct advantage, allowing her to create a site that was visually appealing and user-friendly. Over time, the website evolved with new designs and updates to better meet the needs of her audience.
Earnings
Grandma’s House DIY generates income mainly through advertising networks like Mediavine and affiliate marketing, particularly through Amazon links. The blog started earning enough to cover its costs in 2017 and gradually increased revenue, with an expected income of over $20,000 in 2021. The blog also makes money by selling article space, with rates around $150 per post. Although revenue has been growing, the business is still in the early stages of scaling, with Tarah’s goal to expand into selling physical products in the future. The blog has built a solid audience with 40,000 monthly sessions, 70,000 page views, and over 5 million Pinterest followers.
