Gritty Spanish
About the Company
Gritty Spanish is a language learning platform that provides engaging audio stories and transcripts aimed at improving Spanish comprehension. Founded by Eldon Mirjah, who has no formal background in sound production, the company operates on a relatively small scale with no employees, relying on freelance translators and voice talent. The app has received recognition in various publications and is popular among learners seeking an enjoyable method to acquire language skills.
Idea Behind Company
Eldon's journey into Spanish language learning began in childhood but was reignited after a transformative trip to the Dominican Republic in 2008. Frustrated by his inability to communicate, he sought effective resources but found existing products lacking. In 2013, he decided to create his own content, initially focusing on his personal needs. As he experimented with different styles and methods, the idea evolved into Gritty Spanish, aiming to provide an entertaining and effective learning experience for others.
Creating the Company
The process of creating Gritty Spanish involved learning sound production basics through personal experience and online resources. Eldon used a simple digital audio editor and hired native speakers for voice recordings. Despite initial challenges in finding suitable talent, he persevered, eventually recruiting local Spanish speakers who brought energy and authenticity to the recordings. The first version of Gritty Spanish was completed after investing in professional translation services and refining the lessons to resonate with learners.
Launching the Business
Eldon officially launched Gritty Spanish in November 2014, quickly making initial sales. However, he faced significant challenges in attracting customers and building trust. Despite spending substantial funds on digital marketing with mixed results, he learned the importance of content marketing and SEO. The launch experience highlighted the necessity of perseverance, customer engagement, and continuous improvement in the business model.
Earnings
Since its launch, Gritty Spanish has achieved steady growth, generating around $4,000 monthly from product sales and an additional $1,200 from blog advertising. In 2021, Eldon welcomed over 1,560 new customers and recorded sales exceeding $70,000. His ongoing efforts to develop the app and website, enhance content, and expand the product offerings have contributed to a profitable business that continues to grow. Eldon aims to diversify the language learning resources available through Gritty Spanish while enhancing user experience and engagement.
