Healing Harbors
About the Company
Healing Harbors specializes in handmade personal care and pet products infused with CBD derived from hemp. Founded by Stacy Moore and Ashley Lenz, the company prides itself on educating the community about hemp's benefits and how its products can fit into everyday life. The founders emphasize the importance of sourcing high-quality, responsibly sourced ingredients, reinforcing their mission of transparency and trust. Their approach includes thorough third-party lab testing for all products, with customers able to access detailed batch-specific test results via scannable QR codes, ensuring that consumers can confidently use their products.
Idea Behind Company
Stacy Moore's journey began in the Coast Guard, transitioning to home healthcare where she discovered the potential benefits of cannabis products. Observing remarkable improvements in her client's mobility from a topical cannabis cream sparked her interest in formulating similar products. She pursued education through the Medical Marijuana caregivers of Maine to deepen her understanding of cannabis, leading to the initial formulation of Healing Harbors' products. The driving motivation behind Healing Harbors is a commitment to offering natural remedies to alleviate suffering and improve quality of life, particularly for veterans and others in need.
Creating the Company
The process of establishing Healing Harbors involved the formulation of initial products, starting with small batch production in a farm kitchen. The company's first product, Body Butter, was designed in collaboration with a local co-packer, whose untimely passing forced the founders to take on the full manufacturing process themselves. This pivot led to challenges in maintaining product consistency, prompting the hiring of a business manager to bring most manufacturing in-house. By controlling the entire production process, Healing Harbors enhanced the quality of their products while reducing overhead costs, which facilitated further growth.
Launching the Business
Healing Harbors was incorporated in February 2016, and the founders spent the following two years refining their product line and gathering testimonials to validate their effectiveness. Branding efforts included establishing a social media presence and participating in local events to engage the community. The transparency of their outdoor hemp grow operation helped build trust and educate consumers about their products. Funding came from personal savings, bank loans, and investors inspired by the results they had experienced, demonstrating the founders’ commitment to responsible growth and sustainability.
Earnings
Healing Harbors generates approximately $216,000 annually, with revenue coming from both wholesale and retail sales. Their business model is supported by a strong e-commerce presence and strategic relationships with wholesale clients, including dispensaries across multiple states. A focus on high-quality products ensures a profit margin of at least three times the production cost, while effective email campaigns and SEO strategies help maintain customer engagement and attract new buyers. Despite the challenges of operating in a saturated market, Healing Harbors continues to prioritize quality, customer satisfaction, and community education, positioning themselves for ongoing growth.
