Holistic Wellness Coaching Academy
About the Company
The Holistic Wellness Coaching Academy (HWCA) is an international training platform specializing in gut health and mindset coaching certifications. Founded in 2017, it evolved from a single course into a full-fledged academy. HWCA empowers its graduates with actionable skills for building their own coaching businesses. Brittney’s background as a board-certified coach and author informs the Academy's curriculum, which integrates scientific insights on the gut-brain connection with practical coaching strategies. Today, HWCA boasts students and graduates from around the globe, demonstrating its success and growing influence in the wellness industry.
Idea Behind Company
Brittney’s struggles with weight, anxiety, and depression inspired her to explore the gut-mind connection. After overcoming these challenges and identifying the gut’s role in mental health, she became a certified health and life coach. Motivated by her own epiphany, she wrote her first book, Buddha Belly, as a guide for others facing similar issues. Initially unsure how to turn her passion into income, she realized her knowledge could fill a gap in wellness education. This realization sparked the creation of HWCA, aimed at equipping professionals with insights into gut health’s impact on overall well-being.
Creating the Company
With little more than determination, Brittney turned Buddha Belly into the foundation for HWCA’s courses. She leveraged her network to collaborate on a curriculum and started offering gut health coaching certifications. The Academy’s beginnings were humble: early students completed essay-based modules, submitted manually for review. Brittney reinvested early profits to refine the program, eventually securing state registration and building a more professional platform. Her grassroots approach—using social media and word-of-mouth marketing—allowed HWCA to grow organically without major upfront investment, proving her adaptability and entrepreneurial spirit.
Launching the Business
HWCA’s launch relied on direct sales and organic lead generation, as Brittney lacked the capital for large-scale marketing. She utilized platforms like Instagram and LinkedIn to engage potential students, emphasizing educational content and personal interaction. Early profits funded website development, branding, and enhanced course materials. Brittney’s rapid execution and commitment to reinvesting earnings helped solidify HWCA’s foundation. Despite initial missteps, such as the need to redo course materials, Brittney’s hands-on approach helped her understand her target audience, enabling further growth and tailored offerings.
Earnings
HWCA generates $15,000 in monthly revenue with an impressive 70% profit margin, expected to rise to 80%. The Academy’s growth is driven by a combination of organic marketing, effective Google PPC campaigns, and word-of-mouth referrals. Brittney’s focus on supporting graduates with business tools and ongoing resources has bolstered HWCA’s reputation. The Academy continues to innovate with new offerings, such as gut testing packages and podcasting ventures, ensuring its future growth. Despite challenges, Brittney’s ability to adapt and learn has positioned HWCA as a profitable and sustainable business model.
