Huemor
About the Company
Huemor is a Pittsburgh-based digital marketing agency that creates unique online experiences through user-focused website design. It was founded by Jeff Gapinski, who initially freelanced in graphic design while studying, later transitioning into digital marketing with his friend Mike. Their agency has grown substantially, with monthly revenue reaching $250,000 and a team of over 40 members. By focusing on user experience and transparency, Huemor differentiates itself in the competitive digital landscape. They provide a streamlined, no-nonsense approach to web development, aiming to help clients stand out in their industries.
Idea Behind Company
The concept for Huemor emerged from Jeff’s experience in corporate work and freelance design, which helped him identify a gap in the market for customer-centered website development. Dissatisfied with his initial corporate role, Jeff continued freelancing, finding fulfillment in creative work. His friend Mike introduced him to an opportunity with a media placement company looking to expand its in-house creative capacity. Together, Jeff and Mike recognized the need for a digital agency that could blend creativity with digital expertise, ultimately setting the stage for Huemor’s inception.
Creating the Company
Jeff and Mike initially partnered with their previous employer to form Huemor but eventually decided to branch out independently due to workplace issues. Lacking agency experience, the duo relied on extensive research to understand business dynamics, consulting books, podcasts, and other resources to develop a business plan. Despite minimal experience, they were motivated by their shared vision and confidence in each other’s skills, and they took a bold step to establish Huemor, bringing along Jeff’s freelance clients under their new company brand.
Launching the Business
The launch of Huemor was straightforward, involving minimal setup costs for a website, legal services, and basic financial accounts. Jeff and Mike completed the website over a weekend and acquired their first clients through existing contacts and online ads. Over time, they have developed a more sophisticated client acquisition strategy, balancing inbound marketing, referrals, and outbound efforts. They use a process they call the "Eco Chamber Effect" to keep their messaging consistent across multiple channels, building brand recognition and staying top-of-mind with potential clients.
Earnings
Huemor has seen rapid growth, with an average project value of $67,500 and year-over-year growth of 74%. Today, their revenue model is primarily project-based, though they are working to increase retainer contracts in the coming years. Huemor has expanded its service offerings and is planning to add programmatic advertising within the next few years. This strategic move is expected to complement their existing services and improve client outcomes by giving Huemor greater control over conversion optimization. Through strong client relationships and an evolving business model, Huemor’s future looks bright as they continue scaling their business.
