Information Guide Africa
About the Company
Information Guide Africa was launched to create a versatile content hub covering health, technology, and entertainment topics relevant to an African audience. Aiming to fill gaps in local job opportunities, the blog gives writers and readers a collaborative space. Clifford and Stanford faced stiff competition due to Nigeria’s saturated blogging landscape, but their multi-niche approach set them apart, allowing them to reach a broader audience.
The brothers saw their blog as a way to serve people searching for diverse topics while providing a platform that writers could contribute to and benefit from. Unlike many single-niche blogs, Information Guide Africa's wide range of topics ensures that readers find articles on everything from tech news to lifestyle tips, fostering sustained reader engagement and growth.
Idea Behind Company
Clifford’s blogging interest began in high school, where he updated classmates with news he gathered from libraries. Inspired by these experiences, he launched his first literature-focused blog but struggled with limited readership. Learning from these challenges, he and his brother expanded to a multi-niche blog model, believing a broader focus would attract a more extensive audience.
Contrary to common advice advocating niche blogging, the brothers embraced a multi-niche approach, confident it would meet a wider range of interests. They recognized that monetization would depend on personal strategy and decided to use ad networks, affiliate links, and sponsored posts, building an adaptable model that grew alongside their evolving goals and audience needs.
Creating the Company
Starting Information Guide Africa involved significant self-education and resourcefulness. Clifford and Stanford relied on free online resources, courses, and YouTube tutorials to learn about SEO and digital marketing. To cover initial expenses, they took on freelance writing jobs and utilized their earnings to fund the blog, including purchasing website domains and paid tools.
Content creation was split between the brothers, with Clifford focusing on health and technology, while Stanford handled entertainment topics. Early on, they invested in learning keyword optimization to maximize reach, relying on tools like Semrush and Alexa. Facing challenges such as unreliable electricity and costly internet, they remained committed, viewing these as necessary obstacles toward building a sustainable online business.
Launching the Business
The brothers' early efforts in building Information Guide Africa included studying successful bloggers like Linda Ikeji and Harsh Agrawal, whose insights guided their approach. Focusing on SEO and social media engagement, they used Facebook and Twitter ads to attract initial readers. Creating content was straightforward due to Clifford’s freelance background, while social media platforms provided a vital source of audience engagement and feedback.
By optimizing for search engines, the blog began gaining traction, thanks to high-value keywords and active social media presence. The brothers advised other bloggers to invest in paid tools rather than relying solely on free resources, as this strategic investment helped them rank higher and attract more traffic.
Earnings
Today, Information Guide Africa earns approximately $10,000 per month, driven by ad networks, affiliate partnerships, and sponsored posts. The brothers attribute their success to their SEO and domain authority efforts, which bring in over 200,000 monthly readers. They are also expanding into adjacent fields, such as film production and app development, seeking to diversify their offerings.
The blog’s earnings come from diversified sources, including ad revenue and sponsored collaborations. The Igbo twins plan to increase their readership to one million and continue growing their media ventures. They view blogging as a limitless industry and are committed to exploring every avenue, including branching out into new content areas and media formats to reach their audience in innovative ways.
