Innovation Plumbing
About the Company
Innovation Plumbing was founded in 1991 by Bill Tomasetti, Andrew’s father, who started with a California plumbing license and a passion for hard work. Initially working with restoration contractors, they specialized in plumbing repairs after disasters like fires. This experience positioned the company as a trusted expert for insurance companies requiring plumbing assessments and repairs.
Over time, the company incorporated cutting-edge technology, such as thermal imaging and acoustic leak detection, aligning with its name, Innovation Plumbing. These tools have not only helped improve service but also attracted new clients who seek a technologically advanced plumbing solution. Today, Innovation Plumbing is known for its reliability and customer-focused approach, offering both residential and commercial services.
Idea Behind Company
The inspiration behind Innovation Plumbing came from Bill’s need to support himself at a young age, ultimately leading him to plumbing through a connection his brother made. Working under another contractor, Bill gained valuable experience, and at 27, he took a leap and launched his own plumbing and leak detection company.
Andrew, having grown up in the business, adopted his father’s philosophy of giving 100% to every task, which guided his involvement and helped expand the company's services. Andrew saw an opportunity to focus on leak detection for insurance companies, adapting the business model to cater to more niche markets and expanding its scope beyond traditional plumbing services.
Creating the Company
In the early days, Bill relied on the Yellow Pages and personal calls to secure his first clients. His persistence paid off when he landed a recurring contract with a restoration contractor, giving him the stability he needed. Bill used his savings, some loans from family, and his own tools and truck to fund the business. He repaid these loans promptly, which built his reputation for integrity and reliability.
As Andrew took on more responsibility, he gradually shifted client communication and business decisions to himself, allowing Bill to focus on fieldwork. Andrew used customer feedback to integrate new services like thermal imaging and moisture detection, refining their offerings to better meet customer needs. This collaboration capitalized on each of their strengths, laying a strong foundation for future growth.
Launching the Business
In the early days, Bill relied on the Yellow Pages and personal calls to secure his first clients. His persistence paid off when he landed a recurring contract with a restoration contractor, giving him the stability he needed. Bill used his savings, some loans from family, and his own tools and truck to fund the business. He repaid these loans promptly, which built his reputation for integrity and reliability.
As Andrew took on more responsibility, he gradually shifted client communication and business decisions to himself, allowing Bill to focus on fieldwork. Andrew used customer feedback to integrate new services like thermal imaging and moisture detection, refining their offerings to better meet customer needs. This collaboration capitalized on each of their strengths, laying a strong foundation for future growth.
Earnings
Innovation Plumbing generates around $40,000 monthly, with most revenue stemming from long-term relationships with insurance companies and repeat customers. The business recently began investing in digital marketing, including a new website and vehicle branding, to increase local visibility. Additionally, they launched a second SEO-focused website to target potential customers searching for leak detection.
Despite new marketing efforts, the business continues to rely on repeat customers and word-of-mouth referrals as its primary revenue drivers. Andrew’s focus on integrity, transparency, and consistent service quality has kept the company thriving without the need for heavy marketing investments, demonstrating the value of trust and reputation in customer retention.
