InXpress Winnipeg
About the Company
InXpress is a parcel software platform that specializes in the resale of shipping services, including both international and domestic small parcels. The business also offers services such as less-than-truckload (LTL) shipping, with a minor capacity in full truckload and ocean freight. Founded in Winnipeg, Canada, in December 2017, InXpress quickly established itself as a reliable shipping solution, generating approximately CAD 65,000 in monthly revenue.
The franchise model allows individuals to operate under the InXpress brand while leveraging the company's established relationships and technological infrastructure. With a team of four employees, Steve and Tom have successfully created a supportive work environment that fosters collaboration and growth. Their approach emphasizes customer service and efficient logistics management to ensure a smooth shipping experience.
By focusing on user-friendly technology and a comprehensive suite of shipping solutions, InXpress has positioned itself as a leader in the parcel industry. The company's offerings cater to small and medium-sized businesses seeking reliable shipping options, thus expanding its market reach. The franchise's success is a testament to its adaptability and commitment to customer satisfaction.
Idea Behind Company
Tom Setka had long aspired to be an entrepreneur, and after extensive research into various business opportunities, he discovered InXpress. This franchise opportunity met all of Tom's criteria for starting a business, including low overhead costs, no requirement for staff, and the ability to operate from home without holding inventory. These factors made it an attractive option for both him and his son.
Steve, who had recently graduated with a degree in Kinesiology but lacked prior business experience, saw this as a chance to dive into the entrepreneurial world alongside his father. He initially had uncertainties about his future after traveling for three years and welcomed the opportunity to partner with Tom in this venture. The idea of signing with InXpress allowed them to blend Tom's entrepreneurial aspirations with Steve's fresh perspective.
The decision to pursue this opportunity was not just about the business itself but also about the bond between father and son. Their collaborative approach to entrepreneurship created a supportive dynamic, allowing them to navigate the challenges of starting a business together. This partnership ultimately became a foundational aspect of their journey, fostering both personal and professional growth.
Creating the Company
Establishing the InXpress franchise involved overcoming significant hurdles, particularly in building brand awareness in a market where InXpress was largely unknown. Steve and Tom utilized the resources provided by the franchisor to lay the groundwork for their operations. This included comprehensive training and support, which helped them understand the intricacies of the parcel shipping business.
One of the initial challenges they faced was the need to develop a customer base from scratch. They focused on targeting small and medium shipping businesses, training them on the benefits of partnering with InXpress. This hands-on approach allowed them to build relationships and trust within the community, essential for attracting clients in a competitive market.
Additionally, the Setkas encountered difficulties during the software migration process, which posed challenges in service delivery. However, by prioritizing communication and transparency with their carrier partners, they managed to maintain strong relationships that would benefit the business in the long run. This commitment to building a supportive network proved crucial in navigating the early stages of their franchise.
Launching the Business
The launch of the InXpress franchise was marked by active prospecting and strategic sales efforts. Steve emphasized the importance of traditional methods, such as door-to-door marketing and phone outreach, over digital marketing strategies. He believed that building rapport with potential clients through direct communication was vital in establishing trust in the freight industry.
Steve's approach to sales relied heavily on consistency and persistence. He dedicated significant time to prospecting and ensuring that early customers received exceptional service. This focus on customer satisfaction helped lay the foundation for future growth, as positive word-of-mouth referrals began to emerge from satisfied clients.
In addition to traditional marketing efforts, the Setkas also embraced the use of technology to enhance their operations. They implemented customer relationship management (CRM) software to streamline their sales processes and improve client interactions. This blend of old-school relationship-building and modern technology set the stage for their business's ongoing success.
Earnings
After four years of operation, Steve and Tom achieved remarkable growth, increasing their revenue from zero to CAD 1 million. This milestone was driven by effective management of profit margins, strategic marketing efforts, and a continuous learning mindset. The Setkas prioritized understanding their market and adjusting their strategies accordingly, allowing them to capitalize on emerging opportunities.
One key aspect of their success was the establishment of clear goals and regular updates to track their progress. They understood the importance of being adaptable in a constantly changing market and frequently revisited their strategies to ensure they were on the right path. Weekly meetings helped keep the team aligned and focused on achieving their objectives.
Throughout their journey, the Setkas learned that resilience and a willingness to embrace failure were essential for long-term success. They recognized that setbacks were part of the entrepreneurial process and that learning from these experiences would only strengthen their resolve. Their story serves as an inspiration for aspiring entrepreneurs, illustrating the rewards of hard work and dedication in building a successful business.
