About the Company

Justin Erickson Art operates as a solo venture focusing on traditional art pieces and graphic design services. Based in Vancouver, the business primarily targets art admirers, small to medium businesses, and collectors. Justin’s work includes intricate paintings, limited edition prints, and occasional design services like logos and brochures. He also leverages his community presence by participating in gallery shows, art markets, and online events to expand his reach.

The business, though initially unstructured, gained momentum with the launch of an online store and a dedicated studio space. Justin invests in tools like Adobe Creative Suite, Square for POS, and WordPress/WooCommerce to manage his operations efficiently.

Idea Behind Company

Justin grew up in rural Alberta, where he discovered his passion for art by drawing local wildlife and scenery. After pursuing a business degree in Edmonton and experiencing dissatisfaction in hospitality jobs, he decided to pivot toward his creative passions. While showcasing paintings at local events, he realized his potential as an artist and returned to school for graphic design and digital illustration.

Over time, Justin evolved his hobby into a professional career by building his brand, photographing his work, and developing a strong portfolio through freelance design projects. Eventually, he earned enough to leave his day job and pursue art full-time.

Creating the Company

Justin’s first major foray into selling art was through limited-edition prints, particularly his “Liquid Monarch Butterfly” series. Printmaking was a challenging process involving careful photographing, editing, and test printing until achieving the desired quality. He emphasized offering standard frame sizes to make his artwork more accessible.

Networking within the local community proved essential, despite his introverted nature. Attending events and meeting people in person brought in more work than digital marketing ever did. He credits this community involvement and consistent professional growth for helping him transition from a casual creator to a full-time artist.

Launching the Business

The business launch happened gradually, without a formal event or grand opening. Justin relied on gallery showings, art markets, and word-of-mouth referrals to connect with customers. When he launched his online store and secured a dedicated studio, the venture started to feel more structured and professional.

Initial challenges included upfront costs for equipment, inventory, subscriptions, and event fees. To finance his needs, Justin occasionally took side jobs, ensuring minimal business debt. Customer service, inspired by his hospitality background, became a cornerstone of his operations, fostering loyalty through personal interactions and follow-ups.

Earnings

Justin Erickson Art generates between $500 and $1,500 monthly, with revenue fluctuating due to the pandemic and market demands. His bestselling prints, like the “Liquid Monarch Butterfly,” remain consistent income streams. Custom projects, including logos and other graphic designs, supplement his earnings.

Justin also experiments with trending topics, such as creating art inspired by Pantone’s “Color of the Year” or Vancouver’s “moth apocalypse,” which drove notable engagement. Long-term, Justin plans to launch “Arcturus,” a curated gallery featuring local artists, blending his passion for art with entrepreneurial aspirations.