Kindlepreneur
About the Company
Kindlepreneur is a website created to educate authors about self-publishing and marketing books on platforms like Amazon. Chesson’s primary product, Publisher Rocket, assists authors with keyword research, category selection, and ad management. The software serves the U.S., U.K., and German markets and has earned recognition as a top book marketing tool by MarketWatch. Additionally, Chesson plans to expand his offerings with Atticus, a comprehensive book writing software. Kindlepreneur also provides free resources and consulting services to authors and publishers.
Idea Behind Company
Chesson’s entrepreneurial journey began during his military career when he sought a side hustle to address financial challenges. Writing books on Amazon helped him learn the intricacies of the book market. Inspired by the lack of effective tools for authors, he launched Kindlepreneur to share his insights. The turning point came when he noticed significant sales of a flawed book marketing software through an affiliate link on his website. This insight motivated him to create a superior, user-friendly alternative that would work on both Mac and PC.
Creating the Company
With no technical background, Chesson faced the challenge of developing software. He initially struggled to find reliable programmers, learning from costly mistakes. By researching best practices and networking with experienced entrepreneurs, he established rules for hiring, including testing candidates and breaking payments into milestones. To incentivize programmers, he offered a profit-sharing model, ensuring their commitment to creating a robust product. This collaborative approach resulted in the successful development of Publisher Rocket, which was initially called KDP Rocket.
Launching the Business
Chesson leveraged his existing audience on Kindlepreneur to launch Publisher Rocket. He built anticipation through an email waiting list, securing over 700 early adopters. After the product’s release, user feedback helped refine the software by fixing bugs and implementing feature requests. Chesson’s marketing strategy relied heavily on organic growth, with word-of-mouth promotion driven by exceptional customer support and free upgrades for all users. The combination of constant innovation and a user-centric approach cemented the software’s reputation in the author community.
Earnings
Publisher Rocket has grown steadily, generating $120,000 per month. This success stems from its commitment to meeting author needs and providing unmatched value. Chesson continues to expand his portfolio with projects like Atticus, designed to enhance the writing process for authors across multiple platforms. By maintaining a customer-first philosophy and investing in quality improvements, Chesson’s business thrives in the competitive publishing industry.
