KOGLAND Commerce
About the Company
KOGLAND Commerce Pvt Ltd is a hybrid e-commerce platform for healthcare providers, offering bulk medical supplies and surgical products. Initially, KOGLAND operated as an online marketplace but shifted to a hybrid model to address supply chain bottlenecks. With in-house expertise from engineers and doctors, the company provides quality medical products to hospitals, clinics, and other healthcare providers.
KOGLAND emphasizes bridging gaps in the healthcare procurement process to improve patient care. Its vast catalog includes consumables and surgical items sourced from reputable brands. The company is one of India’s fastest-growing online medical supply stores, experiencing rapid revenue growth and scaling operations.
The company partners with leading medical technology suppliers to ensure consistent availability of high-quality products. Its customer-centric approach, coupled with aggressive scaling efforts, has solidified KOGLAND’s position in the industry.
Idea Behind Company
KOGLAND’s inception stemmed from a need to simplify and modernize healthcare procurement. In 2015, the founders, comprising professionals in technology, engineering, and medicine, identified challenges like erratic supply chains and price inconsistencies in the industry. The idea was to leverage technology to streamline the procurement process
Understanding the healthcare market's gaps, the founders envisioned an online solution to improve logistics and availability. The plan included transitioning customers from traditional procurement methods to an online platform while maintaining trust and reliability.
By focusing on resolving key supply challenges, KOGLAND aimed to enhance efficiency in healthcare services. The team’s unique expertise allowed them to create an impactful solution tailored to the needs of the sector.
Creating the Company
KOGLAND began by collaborating with trusted vendors and developing its platform on Magento with help from Fingent Technologies. Vendors were offered free listings to expand their reach across India, and customers gained access to a wide variety of brands. This approach laid the groundwork for KOGLAND’s marketplace.
As business grew, KOGLAND integrated its platform with Odoo ERP to improve inventory management, finances, and customer service. These technological enhancements streamlined operations, improving the user experience and enabling scalability.
Strategic partnerships with brands like 3M OralCare further bolstered KOGLAND’s credibility and expanded its product offerings. The company’s infrastructure, combined with robust technology, positioned it for success in the competitive healthcare market.
Launching the Business
KOGLAND officially launched its platform in late 2019. Initially, transitioning customers from offline to online sales posed challenges, but an offline sales team supported the transition. Customers were gradually introduced to online purchasing through promotions and enhanced services.
The COVID-19 pandemic tested the company’s resilience, with staff working tirelessly to ensure timely deliveries. Contactless delivery options and round-the-clock support demonstrated KOGLAND’s commitment to customer satisfaction, earning trust during difficult times.
Effective digital marketing strategies, targeted at specific healthcare sectors, played a significant role in increasing brand awareness. The team focused on personalized solutions and consistent engagement through social media and chatbot features to attract and retain customers.
Earnings
KOGLAND generates $360,000 annually, with $30,000 monthly revenue. The company prioritizes customer acquisition and retention over immediate profitability, investing heavily in digital marketing and partnerships to expand its reach.
Key drivers of financial success include its streamlined platform, strong vendor relationships, and effective branding. Despite challenges in shifting customer behavior to online procurement, the company has achieved steady growth through innovative solutions.
Future plans include scaling fulfillment capabilities, diversifying product offerings, and strengthening partnerships. KOGLAND’s commitment to quality and trust remains the foundation of its growth strategy, with a focus on creating value for healthcare providers and patients.
