About the Company

La Teva Web is a web development and online marketing agency based in Barcelona, Spain. Founded by Francesc, it has evolved into a team of 20 experts serving businesses of all sizes, from local family-run shops to multinational corporations. The company provides tailored solutions in web design and marketing to meet the varying needs and budgets of its clients.

The agency emphasizes the dual importance of design and marketing, ensuring that websites not only look great but also function effectively to meet client objectives. Over the years, the business has expanded its client base internationally, delivering high-quality services in web development, SEO, and online strategy.

Francesc also runs a secondary brand, SEMSEO Agency, aimed at expanding their online marketing services. The company prides itself on long-term client relationships, adaptability, and maintaining a solid team culture to drive growth.

Idea Behind Company

Francesc’s academic background in management and strategy fueled his entrepreneurial aspirations. Dissatisfied with the lack of influence and creativity in corporate roles, he realized the need for a platform where he could fully apply his skills.

His decision to start La Teva Web was partly inspired by a layoff and his growing passion for creating websites as a hobby. Observing the gap in Barcelona’s web development market—where websites were often poorly coded or poorly designed—he sought to combine the best of both worlds.

At the time, the online ecosystem was nascent, with Google, Yahoo, and Altavista leading the market. This early stage presented Francesc with a unique opportunity to pioneer web solutions tailored to small businesses. His idea was simple yet innovative: build websites that deliver value through design and functionality.

Creating the Company

Francesc began La Teva Web with minimal resources, balancing the business launch while working part-time for an English consultancy. This phase required long hours, resourcefulness, and strategic planning. His initial investment in Yellow Pages advertising proved fruitless, which led him to focus on search engine optimization (SEO) as the cornerstone of client acquisition.

The company’s first significant milestone was hiring its first employee, a decision Francesc found challenging due to the responsibilities of running a formal business. As the company grew, it refined its processes and expanded its service offerings to include both web design and online marketing.

By prioritizing research and continuous learning, Francesc ensured that the agency stayed ahead of market trends. He committed to high-quality standards, which helped establish La Teva Web as a trusted name in the industry.

Launching the Business

Launching La Teva Web was a mix of trial and error. Francesc quickly realized that attracting clients in the early 2000s required innovative approaches, as many small businesses were unfamiliar with the concept of web development. SEO became the pivotal strategy, enabling the agency to stand out in search engine rankings.

Francesc’s commitment to SEO involved self-education through books and hands-on experimentation. This investment paid off, as the agency gained visibility and attracted a steady stream of clients. The business gradually shifted from solo operations to a structured team environment, paving the way for long-term growth.

In the beginning, Francesc focused on small, manageable projects aligned with the company’s capabilities. By delivering exceptional results, he built a reputation that attracted larger clients and projects. This gradual expansion laid the foundation for the company’s success.

Earnings

HoursLogger generates approximately $850 per month in revenue with high profit margins of around 80%, given its software-based business model. Although Drew and Matt have not drawn salaries from the business, it remains a reliable source of passive income, covering operating costs and reinvestments in marketing.

Their goal for 2021 and beyond is to double the user base, reaching 200 customers in the short term and scaling to 10,000 customers long-term. To achieve this, they plan to expand their content strategy with targeted blog posts and short educational videos on consulting. HoursLogger’s steady growth trajectory underscores its potential to become a significant player in the time-tracking and invoicing space while aligning with the founders’ commitment to lifestyle-focused entrepreneurship.

Drew and Matt's journey with HoursLogger offers several valuable insights for aspiring entrepreneurs. First, focus on solving real problems you’ve encountered personally, as this ensures your solution has genuine value. Second, bootstrapping and maintaining lean operations can help sustain profitability even in the early stages. Third, prioritizing product quality and customer retention over aggressive marketing can lead to sustainable growth over time. Lastly, embracing a long-term vision and refining the business incrementally can lead to steady progress while maintaining a balanced work-life approach.