LabsMobile
About the Company
LabsMobile is a Barcelona-based SMS communication platform founded in 2009, catering to businesses needing reliable and efficient communication tools. With its SaaS model, the company focuses on user-friendly features and affordability, offering SMS services at low entry costs. Currently, LabsMobile supports over 10,000 companies across more than 20 countries, primarily in Latin America and Europe. The company prides itself on being environmentally conscious, investing in reforestation initiatives to offset its carbon footprint.
Boris aims to maintain LabsMobile’s niche as a single-channel SMS specialist. While the company faces stiff competition from multi-channel providers, it continues to grow steadily by emphasizing ease of use, fair pricing, and strong customer retention.
Idea Behind Company
The inspiration for LabsMobile arose from Boris’ technical background and exposure to mobile marketing during his early career. Despite skepticism about SMS as a communication tool, Boris believed in its unique advantages: universal compatibility, instant delivery, and a high open rate. LabsMobile capitalized on these strengths by developing a scalable and autonomous platform accessible to small businesses.
Boris prioritized creating a simple, intuitive system with fair pricing. The business model targeted SMEs, freelancers, and occasional large accounts, offering recurring revenue opportunities. This strategy minimized reliance on major clients while fostering sustainable growth.
Creating the Company
The prototype for LabsMobile was developed within six months, with an emphasis on simplicity and low initial costs. Boris leveraged his technical expertise and support from family and friends to fund development. By foregoing office space and using minimal resources, the platform was launched on a tight budget of €3,006.
Boris utilized unemployment benefits to sustain himself during the initial stages and relied on contributions from early partners. Feedback from non-technical users, such as his mother, helped refine the platform's user interface. Despite challenges, Boris remained determined to build a product that prioritized accessibility and scalability.
Launching the Business
The early years of LabsMobile were marked by challenges in customer acquisition and limited marketing efforts. Boris initially focused on technical perfection, neglecting critical aspects such as advertising and SEO. Initial attempts to attract customers through trade shows, telemarketing, and poorly targeted SEM campaigns yielded modest results.
It wasn’t until Boris hired an acquisition specialist and invested in targeted SEO and SEM strategies that customer acquisition improved. This shift helped LabsMobile recover SEM investments within six months and multiply its SEO registrations. Boris also renewed his commitment to the business in 2014, leading to sustained growth.
Earnings
LabsMobile generates $50,000 monthly revenue, driven by its recurring revenue model and customer acquisition strategies. The company reinvests profits into improving its platform, expanding customer service capabilities, and hiring new talent. With consistent annual growth exceeding 20%, LabsMobile has become a reliable player in the SMS communication industry.
Future plans include launching a multichannel communication platform in 2022, offering new technologies like WhatsApp Business API and Telegram. This expansion is expected to strengthen LabsMobile's market position and cater to a broader customer base.
