Legit Check By Ch
About the Company
Legit Check by Ch was founded by Ch Daniel and his brother, Ch David, to help consumers differentiate between real and fake luxury items. The company verifies items like sneakers, bags, watches, and clothing, offering its services through an online platform. Users upload pictures of items, and the team responds with a verdict, explaining why an item is authentic or fake. The company has gained significant traction, serving millions of users and saving individuals thousands of dollars by preventing scams.
Legit Check by Ch focuses on creating a seamless experience for its users, offering detailed guides on authentication, which are free to access. These guides attract considerable traffic to their website and contribute to their revenue. Over time, the founders have prioritized refining their offerings, making their platform user-friendly and effective in helping customers identify counterfeit products.
Idea Behind Company
The company began as a side project when Daniel, at 19, started learning to code an app in 2017. Initially, he hated coding but still managed to create and publish an authentication app. The app provided guides on spotting fake luxury items and quickly gained traction on social media platforms like Reddit and Facebook. At first, Daniel viewed it as a side project and didn't realize its business potential, even though it was growing in users.
By 2019, when they reached around 300,000-350,000 users, Daniel began receiving multiple requests daily to authenticate items. Recognizing the demand, Daniel's younger brother, David, joined him, and they began charging for the authentication services. This marked the turning point when they realized the project could evolve into a legitimate business.
Creating the Company
Building the company from scratch came with challenges, especially since the brothers had no coding expertise. They relied on no-code solutions and out-of-the-box tools to develop their platform. Their goal was simple: allow users to upload pictures and receive an authentication message in return. The first prototype took a week to build, and they launched it with a high price point to compensate for the time spent writing authentication messages.
They were scrappy in the early stages, utilizing Webflow, WordPress, and WooCommerce, and stitching various plugins together to create their service. While it wasn’t an optimal setup, it worked enough to generate revenue and serve the demand. As traffic and demand continued to grow, they received valuable feedback, which helped them refine and improve their service.
Launching the Business
The business launched quietly with no major marketing campaign or ceremonial event. The brothers relied on SEO and organic traffic to attract customers. The platform was structured simply: users chose their authentication service, made a payment, and received a verdict. Costs were minimal, mainly covering hosting and payment processor fees, as the brothers kept overhead low by using freemium tools.
The lack of a large-scale launch didn’t hinder their success. Legit Check by Ch thrived due to the increasing demand for authentication services and their high SEO ranking. Their guides became popular resources for people looking to learn how to spot fake luxury items. Over time, the brothers learned the importance of luck and how to maximize it by continuing to invest in SEO and content creation, which helped solidify their position in the market.
Earnings
Legit Check by Ch has grown to generate $200,000+ in annual revenue, with a 95% profit margin. Since its launch, the company has consistently been profitable. Most of their revenue comes from SEO-driven organic traffic and word of mouth. They have never spent money on advertising, and their customer acquisition costs remain at zero.
The company has expanded its revenue streams by investing in building additional systems and products with the money earned from Legit Check. As they continue to focus on SEO and content creation, they plan to grow further, with future projects and potential investments on the horizon. The business has been a financial success, demonstrating the power of organic growth and a product-market fit driven by customer demand.
