About the Company

Less is More Organizing Services specializes in creating customized organizational systems for households. The company’s services include decluttering, sorting, and setting up sustainable systems to maintain organization. With a team of three employees, they serve approximately 95 households per year. A significant portion of their clients are repeat customers, often purchasing 10+ hours of services to address multiple spaces in their homes. The company has gained recognition through features in media outlets like Real Simple Magazine and Modern Luxury Miami.

Idea Behind Company

Sarah was inspired to start her business after transitioning from a career as a museum curator to motherhood. She realized she wanted a more flexible career that allowed her to prioritize family life. The idea for the company came when a friend mentioned hiring a professional organizer for her laundry room. Intrigued, Sarah explored the concept, which was relatively niche at the time. Drawing on her natural organizational skills and love for decluttering, Sarah combined her passion with professional training and business development to create Less is More.

Creating the Company

Sarah invested time learning the fundamentals of organizing and business management by reading books and taking courses from the National Association of Productivity and Organizing Professionals (NAPO). She practiced her skills by helping friends organize their spaces for free, which allowed her to develop confidence and refine her methods. The company’s name and branding were inspired by architect Ludwig Mies van der Rohe’s principle of simplicity, "less is more." With a visually appealing logo and website, she officially launched the business in 2010 using her personal savings.

Launching the Business

The launch of Less is More was delayed by personal setbacks but finally took off in January 2010. Sarah marketed her services through networking, distributing flyers, and leveraging deep-discount platforms like Groupon to attract new clients. A Groupon campaign brought her 52 new customers within three days, many of whom became repeat clients. Over time, the company has focused on SEO, social media, and newsletters to attract and retain customers, while offering hourly and package rates tailored to client needs.

Earnings

The company generates approximately $18,000 in monthly revenue, with services priced by the hour or in discounted packages. Rates are adjusted based on the experience level of the organizers. The business has thrived by focusing on busy families, offering practical and personalized solutions. Most clients book additional sessions after their initial experience, and the company maintains a high rate of customer retention. Future growth opportunities lie in expanding services like home office organization and time management as remote work continues to grow in popularity.