Lit League
About the Company
Lit League was created by Christina Corriveau, Lauren, and Cece, three mothers passionate about encouraging a culture of reading among children. The company's main product line consists of three types of book boxes—picture books, early chapter books, and chapter books. Each box includes activities and discussion prompts tailored to different age groups, making reading an interactive experience. Lit League's boxes can be purchased as a subscription or as individual specialty boxes, and they cater to homeschool families, with approval from charter schools in multiple states.
The founders' teaching backgrounds heavily influenced the development of the boxes, blending fun with education. The company’s commitment to fostering positive reading experiences for children has helped it grow a strong customer base nationwide. They are also committed to minimizing waste and providing value, often refining their products based on customer feedback and educational standards.
Idea Behind Company
The inspiration for Lit League began with a book club started by Lauren for her daughter and a small group of friends. Seeing how this club inspired children to love reading, parents encouraged Lauren to create a tool that other families could use. The founders aimed to provide easy-to-use resources for parents, caregivers, and educators to foster a love of reading in their children through fun, interactive experiences.
Lauren reached out to Christina, her former colleague, and together they began designing the book boxes. They wanted to create a product that could be enjoyed by a wide audience—whether children were reading independently or as part of a group. Their shared belief that all children could fall in love with reading shaped the creation of the Lit League box, which was designed to provide both learning and enjoyment.
Creating the Company
The process of developing the first Lit League boxes took about a year. The founders considered box size, materials, and the design of instruction pamphlets, aiming to strike a balance between learning objectives and entertainment. They included feedback from family, friends, and early customers to refine the product. Their efforts led to the creation of three types of boxes, with content sourced from local artisans and wholesalers.
The team also had to navigate the logistical and legal aspects of starting a business. They invested in custom-designed boxes, professional printing, and a website, which was initially built by a start-up but later redesigned by the founders themselves. While the creative process was exciting, the founders learned the importance of proper legal setup and business operations, which they had to address while the business was running.
Launching the Business
Lit League's official launch followed a six-month soft launch period where they sold boxes to friends and family. The founders used this time to refine their website and the customer journey, making adjustments based on feedback. The business was officially launched without much fanfare, as they focused on improving their product and marketing strategies through social media platforms like Facebook and Instagram.
Attending conventions such as KidCon allowed the founders to connect with homeschool communities and become approved materials providers for several charter schools. Their marketing strategies also included partnerships with influencers, giveaways, and winning awards like the National Parenting Product Awards, which helped increase their visibility and customer base.
Earnings
Lit League’s business is primarily self-funded, with the founders investing directly in its initial development. Although the company has been largely break-even since its launch, it has been able to cover all operating costs with the revenue generated from sales. Currently, the company brings in about $3,000 per month and has reinvested its profits to further grow the business.
The founders are now looking to expand their offerings and explore new revenue streams, including digital products. They are also considering hiring PR and marketing professionals to help scale the business further, with the long-term goal of turning Lit League into a full-time focus for its partners.
