Logobly
About the Company
Logobly was an innovative logo design platform aimed at internet startups. Unlike traditional logo makers that catered to physical businesses, Logobly focused on creating simple and effective logos optimized for digital platforms like websites and apps. The tool was designed to empower entrepreneurs by enabling them to craft their brand identity quickly and affordably without needing a professional designer. During its operation, Logobly built a reputation as a go-to resource for startup branding, providing a user-friendly experience and high-quality results.
Craig Barber brought his extensive experience as a designer for global brands like Sony, Samsung, and Apple into creating Logobly. His vision was to offer a productized version of his design expertise, targeting the unique needs of startups and side hustlers looking for impactful yet straightforward branding solutions.
Idea Behind Company
Craig’s entrepreneurial journey was fueled by his desire to create a scalable business that leveraged his skills as a designer. Having worked on logos for major brands, he noticed a gap in the market: existing logo makers focused on intricate designs for physical businesses, but there was a lack of tools tailored for startups operating in the digital space. Recognizing the growing demand for simple and functional logos that performed well online, he decided to fill this niche.
The idea for Logobly stemmed from Craig’s belief in “long-term bets.” He wanted to build a product with lasting relevance and strong demand. With over a million global searches for “logo maker” tools, he saw an opportunity to create a sustainable business. This insight, combined with his passion for design and entrepreneurship, laid the foundation for Logobly.
Creating the Company
Craig began by designing a user-friendly app that guided users through a step-by-step logo creation process. He handled the initial user journey and interface designs himself before partnering with a development team on Upwork to bring the product to life. The collaboration lasted three months, during which Craig constantly tested the platform with users to refine the experience.
The simplicity of the platform was its defining feature. Logobly enabled users to create professional logos without any design expertise, offering a straightforward solution for entrepreneurs. The product development process was marked by Craig’s commitment to user feedback and iterative improvements, ensuring the tool met the needs of its target audience.
Launching the Business
To generate buzz before launch, Craig set up a “coming soon” page and shared it across platforms like Indiehackers, Hackernews, and Landingfolio. By launch day, he had built a mailing list of 200 subscribers. Logobly’s debut on Product Hunt and Indiehackers garnered hundreds of upvotes, signaling strong initial interest.
Craig experimented with various customer acquisition strategies, including Google Ads, which proved less effective than anticipated. Blogging emerged as the most successful tactic for driving traffic. By publishing SEO-optimized content and creating side projects like “Startup Colors” and free ebooks, Craig was able to attract and retain customers while solving their branding challenges.
Earnings
At its peak, Logobly generated approximately $1,000 in monthly revenue. The platform’s success was rooted in its ability to provide value to entrepreneurs by simplifying the logo design process. Craig’s efforts to continuously improve the product, including adding new icons and fonts, helped maintain customer satisfaction and drive sales.
Despite its potential, Logobly’s journey ended in 2022 when it was acquired by DesignBro. The acquisition marked the culmination of Craig’s vision to build a scalable and impactful design tool for startups. While the business is no longer operational, Logobly’s legacy remains a testament to Craig’s entrepreneurial spirit and innovative approach to branding.
