Love Good Fats
About the Company
Love Good Fats is a Canadian company founded by Suzie Yorke, specializing in low-sugar, high-fat, keto-friendly snacks. Aiming to offer clean-label products, the company ensures its snacks are free from gluten, soy, artificial preservatives, and GMOs. The brand appeals to health-conscious consumers looking for convenient, healthy options on the go.
The company’s products include snack bars and other treats that are crafted with high-quality ingredients. These products are designed for individuals following a keto or low-carb lifestyle, offering an alternative to sugary snacks. Love Good Fats stands out for its commitment to sourcing and manufacturing all products in Canada, aiming to meet the dietary needs of people seeking healthier snack options.
Yorke’s dedication to promoting healthy fats over sugar has helped Love Good Fats become one of North America’s fastest-growing snack brands. Her extensive experience in consumer packaged goods (CPG) and personal health journey informed the company’s core mission, guiding product development and brand messaging to reach health-conscious consumers.
Idea Behind Company
Yorke’s idea for Love Good Fats emerged from her personal health transformation after shifting to a high-fat, low-carb diet in her 40s. She felt an improvement in her overall well-being but found it difficult to find healthy snacks that matched her dietary preferences. Inspired by reading The Big Fat Surprise, Yorke recognized a market gap for convenient, low-sugar, high-fat snacks.
This led her to envision a brand that would provide high-fat snack options to a growing consumer base interested in low-sugar and keto diets. Her goal was to create delicious, convenient snacks without artificial ingredients, addressing the needs of busy individuals who wanted to enjoy healthy fats.
By combining her insights from years in the CPG industry with her passion for health, Yorke developed Love Good Fats, a brand rooted in the principle of offering healthier snack alternatives that consumers could feel good about.
Creating the Company
Yorke initially started by researching and testing recipes, eventually working with a food lab to develop prototypes. Her focus was on creating a snack bar that was shelf-stable, tasty, and aligned with her dietary values. Through rigorous product development, she refined her formula and met essential nutritional targets.
The process involved crafting prototypes, setting macronutrient guidelines, and sourcing ingredients that adhered to her brand's clean-label philosophy. After testing over a hundred recipes, she perfected the final product with the help of a food lab, eventually scaling up production with a co-manufacturer in Ontario.
Once the recipe was finalized, Yorke scaled production to 50,000 bars per flavor. She leveraged her marketing experience to craft a brand position that would resonate with health-conscious consumers, setting the stage for a successful launch.
Launching the Business
Love Good Fats launched in Whole Foods Canada, marking an impressive start for the brand. With immediate positive reception, Whole Foods expanded the product to all of its stores across North America, a rare accomplishment for a new Canadian brand. Yorke then quickly introduced new flavors, meeting consumer demand and widening the product line.
Despite pandemic challenges, Love Good Fats continued expanding its U.S. presence, partnering with retailers like Sprouts and Hy-Vee. In 2020, the company raised $10.7 million in equity financing, securing its market position and funding further growth. This capital infusion was critical to navigating pandemic-induced disruptions and expanding distribution.
As the brand gained traction, Yorke leveraged digital marketing and social media campaigns to build awareness and connect with consumers, adapting to the changing retail environment and consumer behaviors brought about by COVID-19.
Earnings
Since its launch, Love Good Fats has achieved substantial growth, generating $36 million in annual revenue and experiencing hyper-growth in the initial years. In its second year, the company saw sales of $8.2 million, which skyrocketed to $47 million the following year, demonstrating its rapid market acceptance.
Love Good Fats’ financial success has been fueled by product quality, strong retail partnerships, and strategic marketing. The company’s approach to continuous innovation, introducing new flavors and expanding its lineup, has also contributed to sustained revenue growth.
Looking ahead, Yorke plans to further scale the company, continue product innovation, and expand retail partnerships in the U.S. market. Love Good Fats’ impressive earnings underscore its strong growth trajectory, with Yorke’s vision driving both financial performance and brand expansion in the competitive healthy snack market.
