Manta Sleep
About the Company
Manta Sleep, founded in 2017, produces premium sleep masks designed to block out 100% of light and maximize sleep quality. Based in Jackson, WY, the company emphasizes comfort and usability, ensuring that the mask fits seamlessly on any face. Its materials are breathable, soft, and durable, catering to diverse sleeping positions. Manta’s mission extends beyond selling products, as it advocates for healthier lifestyles through better sleep, challenging traditional workaholic norms. The company fosters a "Pro-Nap Movement," promoting the idea that naps and rest are crucial for achieving peak performance and balance in life.
Manta Sleep’s internal culture aligns with its mission, incorporating daily naps for its employees to enhance their well-being and productivity. The company views sleep as the foundation for a fulfilling life, rejecting long work hours in favor of balance across health, wealth, family, and friendships. By redefining societal attitudes toward rest, Manta Sleep has positioned itself as a leader in sleep innovation.
Idea Behind Company
Mark Zhang’s inspiration for Manta Sleep stems from his personal struggles as a light sleeper. Dissatisfied with existing sleep masks, he sought to create a product that truly addressed the needs of users like himself. Zhang's vision was to empower individuals to achieve better sleep, enabling them to unlock their potential. The concept was born from frustration with poor sleep quality and the resulting lack of energy and focus, which hindered personal and professional growth.
Zhang’s dissatisfaction with hustle culture also shaped the brand's ethos. He believes in prioritizing quality of life and productivity through rest, rather than overworking. This philosophy not only influenced the product's design but also established Manta Sleep as a lifestyle brand dedicated to sleep empowerment.
Creating the Company
The development of the Manta Sleep Mask began with extensive market research, identifying flaws in existing products and envisioning improvements. Key goals included achieving total blackout, ensuring comfort, and creating a one-size-fits-all solution. Zhang’s business partner, an industrial designer, played a crucial role in prototyping and refining the mask's design.
The team faced challenges transitioning from prototype to mass production, but direct collaboration with manufacturers expedited the process. Leveraging prior experience and significant investment in Facebook ads, they successfully drove traffic to their crowdfunding campaign. These efforts culminated in a $700,000+ fundraising success through Kickstarter and Indiegogo, far exceeding their initial expectations.
Launching the Business
Manta Sleep's crowdfunding campaigns in 2017 not only provided essential capital but also generated valuable publicity. The innovative product design—described as a "mini-bra for your face"—captured public interest. Its affordability and broad appeal made it an impulsive purchase for many, contributing to the campaign's rapid acceleration.
Strategic use of paid ads further bolstered the campaign's success, highlighting the importance of targeted marketing. The company’s emphasis on branding and creating emotional connections with customers helped it stand out in a competitive market. Today, Manta Sleep continues to grow through ongoing product innovation and by expanding its sleep-optimization product line.
Earnings
Manta Sleep now generates $800,000 in monthly revenue and serves a growing customer base of over 300,000 people. The company’s success is attributed to its focus on product quality, branding, and effective use of paid advertising channels such as Facebook, Google, and YouTube. Beyond sleep masks, Manta Sleep is expanding its product portfolio to enhance the overall sleep experience.
Future plans include international expansion and launching additional flagship products. Manta Sleep invests heavily in research and development to maintain its competitive edge. By prioritizing customer needs and maintaining a clear mission, the company envisions sustained growth and a significant impact on the global sleep market.
